Social networks will turn business processes inside out

Work should be done in the medium where the information needed to do the work is present. But what does that mean for the users of products like Appian? It boils down to getting workflow folders of information and process state information relative to some routine, functional activity, like claims processing or engineering planning, into a social context, like an activity stream shared by claims processing folks or engineers.…

Read More

To Pay Or Not to Pay: When to Move Beyond Free

The other day I noticed that someone had posted a quick poll on LinkedIn. I thought a poll like that might be a good tool to use for informal market research so I clicked on the link to create my own. However, I was met with a message saying that I needed to upgrade my account to access the polling feature. I perused the prices, then quickly determined I wasn’t going to upgrade. This isn’t the first time I’ve considered upgrading my LinkedIn account and decided against it, which led me to start thinking about all of the “freemium” apps — basically free apps with premium upgrades — I’ve been using. I started feeling guilty about taking advantage of the “free” in freemium services, especially because I’ve had the opportunity to interview founders of these companies, many of whom confess to struggling over pricing. So what makes us decide to pay for an app?…

Read More