Syncbak Aims to Bring Local TV Online

Syncbak hopes to enable broadcast stations to take control of their destinies and create new streaming services, by offering a way for them to verify local viewers are in their broadcast area and ensure that devices accessing content belong in households that can receive their signals.…

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Broadcasters: Keep Viewers On-site, Get More Social

Broadcast networks would do well to keep viewers on their own sites rather than having them watch video through embedded players, according to new research. Viewers watched more broadcast video on-site and viewers that found content through social networking sites were more likely to watch longer.…

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Is Web Video Replacing Prime-time TV?

For years online video has been seen as complementary to broadcast TV, but now there are signs that video on the web could be displacing traditional TV viewing during the prime-time hours. So is web video finally starting to replace broadcast TV viewing?…

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