Break Media merges with Alloy Digital

http://variety.com/2013/digital/news/alloy-digital-break-media-will-merge-to-form-internet-video-studio-defy-media-1200705279/ Alloy Digital, which brought us YouTube channels like Clevver and Smosh, is merging with Break Media, which brought us… well, Break.…

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Branded Entertainment Mythbusters

Branded entertainment can be a very effective way of communicating a brand's message online. But despite its rapid growth, branded entertainment is often misunderstood by the advertisers choosing to use the medium online, who buy into myths about the format. Well, let the debunking begin!…

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Break Media Buys HBOlab

Looks like HBO is done experimenting with online video -- at least for now. The cable TV giant has sold its "experimental" online video unit……

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