branded content
Time to make more money
Medium hires its first head of content advertising
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As paid “stories” about cancer and financial ruin flourish on the web, are better labels the answer?
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Should YouTube stars forget about CPMs, sell handbags instead?
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Content delivery booms: Outbrain buys firm that brings media to brands
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No more stupid scam ads: firm replaces junky banners with branded content
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Does a supermarket magazine really have more readers than The Sun?
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‘Content is king’ again: why Bill Gates may be right after all
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As paid content booms, will ad opportunities shrink?
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Awards shows finally treat cat videos like the art they are
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What mamas want: CafeMom aims for right tone on YouTube
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Sugar Inc’s female content empire: example or outlier?
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Intel takes moviemaking social with The Inside Experience
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Hollywood overlooks the web, except when it can be put on TV
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Break Media goes old school Hollywood with Taryn Southern deal
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ShayCarl, Howcast and GE want you to ‘Tag Your Green’
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How Do You Measure the Value of a Branded Web Series?
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Watch Your Mouths, Brits: Media Monitoring Service Adds BBC
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Will Girl Walks Into a Bar Lead Indie Films to the Web?
