Yes, blog comments are still worth the effort

Writer-turned-venture-capitalist MG Siegler recently reignited a long-standing debate over whether blogs should have comments or not. Critics argue that comments are mostly noise and are a waste of time, but blogs that don't have them risk being seen as just a soap-box for their authors.…

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Citibank Red-faced After Censoring Fabulis

Citibank has admitted that a staffer blocked the bank account of gay-networking startup Fabulis and threatened to terminate the company's account because of what it termed "objectionable content" on the Fabulis blog, but says it has now clarified its internal policies for Internet business accounts.…

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Just How Often Should You Blog?

Without question, blogging provides an effective way to market your business. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new post every single day?…

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Did Citibank Block a Startup for Gay Content?

Jason Goldberg, co-founder of socialmedia.com and Jobster, says that Citibank blocked the bank account of his new startup Fabulis due to what the bank called "objectionable content" on the company's blog. Could it have something to do with Fabulis being a social network for gay men?…

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Your Blog is Your Mothership

Yesterday, I read the Unconventional Guide to the Social Web, and although I found a lot of useful information in it, one thing has stuck with me since reading it. Your blog is your mothership. Don't neglect it for lesser tools. This is an important thing to keep in mind when marketing your business online. There are tons of ways to build a web presence, including a variety of social media and networking sites, but nothing is as important as your blog. Maintained correctly, your blog is the one tool that will get you the most traffic, and it's the tool over which you have the most control. If you set out with the intention of posting three to five times per week, within a year, you will begin seeing significant activity around your site. Within two to three years, you could easily be an authority in your particular niche. But, how can you make sure that you don't neglect your blog (or mothership)? #1 Spend time there. Visit your site or blog frequently (ideally, several times per day). This helps you stay connected with your vision for your business, and it also helps you stay in tune with the usability of your site, as well as find ways to improve it. #2 Keep it updated. It's very easy to allow a month to go by without posting a single blog entry. Naturally, the frequency of your posts will depend on a number of factors, most important being your own goals for your site, but you should post on a regular and consistent schedule so that your site content remains fresh. #3 Engage your audience. Ask questions, make thought-provoking posts, and most importantly, monitor the comments on your blog. If someone replies to one of your posts, take the time to respond, and if you really want to impress the person, email him or her with a thoughtful "thank you for following" message.…

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Crisis Communications for the Social Media Age

We have all learned that good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. What can any of us -- individual, organization, company -- do to handle a social media communications crisis?…

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App Review: Tumblr — Collect Every Moment Wherever You Go

[appreview] title=Tumblr image=https://gigaom.com/wp-content/uploads/sites/1/2009/03/picture-120.png price=FREE url=http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305343404&mt=8 rating=bronze [/appreview] Developed by Mobelux, and formerly known as Tumblrette, the official Tumblr iPhone app has now…

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