In 2006, the publisher of the Wall Street Journal (NSDQ: NWS) spun off financial magazine Barron's Online and required subscribers to pay mo……
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Industry Moves: Barrons.com Shuffles Editors; Yahoo Finance’s Bartalos Returns As Site Editor
Barrons.com is making a few changes at the top of its masthead, saying it wants to better focus its operations. Randall Forsyth is being pro……
Read MoreMacbook Video DRM Problems Continue to Make Waves
Apple (s aapl) continues to find itself in hot water over its decision to support strict copy protection standards with its new…
Read MoreBarron’s Acquires Winner’s Circle Organization To Expand Conferences Business
Barron's Magazine, published by Dow Jones (NYSE: NWS), is acquiring The Winner's Circle Organization, a conference organizer dedicated to pr……
Read MoreQuestion of the Day: Is Jobs Using 'Scarcity Illusion' to juice iPhone2 debut?
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product…
Read More8 Deadly Promotion Pitfalls, Part 1.
I’m composing this at my home-away-from-home in sunny Scottsdale, Arizona, where I’ve come to see Superbowl XLII. Consumers are fickle, and what…
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