The last year has been a whirl of inconsistent Apple ads. While the company's longtime agency is still adjusting to life post-Jobs, the ad Apple showed at WWDC shows Apple's messaging getting back to what it does best.…
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Apple’s new ads not the work of geniuses, but still hit the mark
Some say Apple is not really thinking differently enough about TV ads with its new "genius" campaign. Everyone already knows the iPhone and iPad, why shouldn't the company play up an intangible feature -- its customer service -- that potential new customers may not know about?…
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