Brightcove Rolls Out Latest Platform Upgrade

Brightcove is unveiling the latest version of its white-label video platform, adding updated support for distribution and analytics for delivering and measuring videos sent to YouTube and Apple iOS devices. The rollout of Brightcove 5 builds on features that the company introduced in the last update.…

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Brightcove Eyes IPO With New CFO

Hulu is not the only online video company with IPO ambitions; according to Reuters, white-label video distribution firm Brightcove is also preparing for a public offering in early 2011, and it has brought on Christopher Menard as its new CFO to usher it through the process.…

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Broadcasters: Keep Viewers On-site, Get More Social

Broadcast networks would do well to keep viewers on their own sites rather than having them watch video through embedded players, according to new research. Viewers watched more broadcast video on-site and viewers that found content through social networking sites were more likely to watch longer.…

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Brightcove Doubles Customer Count, Adds Execs

White-label video management firm Brightcove today touted aggressive expansion, doubling the number of customers it has signed up since the beginning of the year. The company, which is positioning itself for an IPO sometime in 2011, also announced some key executive hires.…

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Brightcove Dumps Limelight for Akamai

Brightcove is announcing today that it is transitioning to Akamai's CDN and working with it to roll out new features to clients based on Akamai's HD network. The move will come as a blow to Limelight, which previously owned the bulk of Brightcove's video delivery business.…

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TubeMogul Adds City-Level Analytics

Video analytics firm TubeMogul is adding a whole new layer to its reporting suite, giving its users the ability to drill down to a city-level view of how videos are performing across their sites. Even better -- the new reporting features will be free.…

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