Coping with FON-liness

FON showed great promise, attacking the fragmented wifi hotspot market and placing pressure on 3G broadband providers by harnessing the energy of the very people that would benefit from its service. The promise of a disruptive user-owned global wifi network was a large part of the company's marketing, playing on the iconography and language of revolution. With $22m in funding from Google, Skype and venture capitalists, the company seemed poised for success...so what went wrong?…

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