Analyst Report: The rise of tablets in the enterprise


Once a niche market that failed to attract all but the most tech-savvy users, the tablet space has suddenly gone mainstream, thanks largely to the unqualified success of the iPad. And because consumers now use their personal mobile devices for both entertainment and work, Apple’s tablet is making its way into the enterprise. It is followed by dozens of other tablets, from low-end, Android-powered ones to those like the 12.1-inch Asus Eee slate, which retails for more than $1,300.

Substantial challenges still exist for tablets in the enterprise, however. While many IT departments support Apple’s iOS, and while Research In Motion remains, thanks to its robust security, the vendor of choice for many businesses, other mobile operating systems have yet to demonstrate that they are ready for the corporate world. Additionally, only Apple has built out a respectable library of apps created especially for tablets. And because tablets are primarily complementary devices rather than replacements for actual computers, businesses must be convinced that investing in them will be worth the time and money involved.

This report will examine those challenges in depth, and will discuss the prospects for the major players hoping to tap the market. We will also explore the crucial role tablet applications will play in the enterprise as this new media platform emerges from its infancy and becomes a valuable tool in the world of enterprise communications.

Table of Contents

  1. Summary
  2. Introduction: Apple breaks down the door
  3. Users and use cases
  4. Business meets pleasure
  5. The market
    1. Market drivers
    2. Market barriers
  6. Competitive analysis and outlook
    1. Apple and iOS
    2. Research In Motion and BlackBerry (and QNX)
    3. Microsoft
    4. Hewlett-Packard and webOS
    5. Google and Android
  7. Key takeaways
  8. Further reading
  9. About Colin Gibbs
  10. About GigaOM Pro

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