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Sporting Life

How a Sports Marketing and Engagement Firm Turned to Dremio to Streamline Complex and Costly ETL Activities and Drive Sustainable Business Growth

Table of Contents

  1. About InCrowd
  2. Challenge
  3. Solution
  4. Results
  5. Lessons Learned
  6. About Alan Rodger
  7. About Andrew Brust

About InCrowd

InCrowd Sports (ICS) facilitates sports marketing by integrating data and enabling its clients to enhance their customers’—sports fans—engagement experience. The company began in 2015 providing mobile apps for sports organizations and later moved toward providing business advantage from data collection activities. Its custom-built client dashboards combine event data, using the app, with analysis of back-end business data to understand customer context and enhance marketing insight. It has client companies across football/soccer, rugby union, rugby league, cricket, snooker, and Formula One. It is a privately held company.

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