In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably, Facebook left no money on the table. As it began to show revenue from mobile by the year’s end, its stock began to recover, but the damage was done.
So a different set of companies will drive innovation and perhaps a little disruption in social technologies in 2013. Look for the likes of Salesforce.com, Jive Software, and other enterprise players to make headlines in the new year.