The Internet is expanding the amount of available content at almost incomprehensible rates. YouTube alone now adds more than 60 hours of new content every minute of every day. But navigating through all of that content has quickly soured the TV-viewing experience, because no one user interface has emerged to help consumers find what they really want to watch.
To understand why the problem of easy access to content is so difficult to solve, it is essential to first consider the major players involved in the system and where their interests lie. This research note examines the current state of the market, which companies matter now, and which matter for the future.