Report

Is Mobile Search About To Go Visual?

Table of Contents

  1. Summary

Analysis

Amazon’s pick-up of SnapTell last week drew little media attention, but the move could go a long way in pushing image-based search toward mass-market adoption in the U.S., in part because it does away with the need for 2-D barcodes, which haven’t yet tempted U.S. consumers, handset manufacturers or carriers.

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