Report

Interview: Tim Brown, CEO and President of IDEO

Table of Contents

  1. Summary

Analysis

Earlier this year, when visiting the Digital, Life, Design (DLD) conference in Munich, I met Tim Brown, CEO of IDEO, a Palo Alto, Calif.-based design house. I have been a long time admirer of his work and meeting him only reinforced my admiration. While we talked only briefly, that short conversation prompted me to read his latest book, “Change By Design.” An enjoyable read, the book delves into innovation, user experience, design and the corporate culture, and it changed many of my preconceived notions about modern businesses — especially technology businesses.

Table of Contents
On context and design From the media meltdown to global warming, design for today’s world is about behavior change. Read more
On brand and business In a climate of real-time, social interactions, your company culture is your company’s product. Read more
On innovation and opportunity A successful startup doesn’t just break the old rules, it makes up new ones. Read more
On designing for simplicity Modern lives are complex, but that doesn’t mean the tools we use have to be confusing. Read more

On a rain-soaked afternoon last week, I visited Brown in IDEO’s Pier 28 offices in San Francisco. For over an hour, as our coffees turned first lukewarm, then cold, we discussed everything from design to innovation to the upcoming launch of the iPad.

What follows is a carefully curated version of our longer, freewheeling conversation, meant to make you think creatively about innovation and disruption.

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