How Apple’s New Nano Makes Pocket Video Mass Market

1 Summary

When I walked into the local Apple store on Saturday night, I could see business was brisk. Buyers young and old were in line to purchase the new video-enabled Nano, and when I asked the guy manning the register how things were going, he said they were having trouble keeping them on store shelves. I realized then we’d entered a new phase in the adoption cycle of pocket video. Call it a tipping point, crossing the chasm, or whatever your latest “it just got huge” term du jour is, but the new video Nano will make pocket video mass market unlike any device before it.