Report

Handicapping Facebook’s Next Billion-Dollar Business(es)

Table of Contents

  1. Summary

Analysis

Amidst reports that it was having trouble unloading $1 billion worth of shares at a very rich valuation, Facebook last week started testing its first home-grown social commerce product, Facebook Deals. Already facing stiff competition from Groupon and LivingSocial, will Deals be Facebook’s next billion-dollar business? Competitors, marketers and developers hoping to leverage the Facebook platform need to figure out how Facebook will continue to grow.

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