Report

Google seeks mobile search payoff

Table of Contents

  1. Summary

Analysis

At its third-quarter earnings call, Google said its mobile advertising business was on a pace to hit $2.5 billion in yearly revenues, and shortly thereafter it launched a handful of new search ads for mobile apps. But that same week, Apple showed off its latest iPhone with the Siri voice technology that has a big potential to disrupt search. Analysts questioned whether mobile search would ever be as big a business for Google as the desktop market it dominates.

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