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GigaOm Radar for Hybrid Cloud Data Protection for Small and Medium-Sized Businesses v1.0

Market Landscape for Small and Medium-Sized Businesses

Summary

The data protection market is undergoing a profound transformation. On the one hand, the cloud is radically changing where data is created and consumed. On the other, new business and regulatory requirements emerge regularly from the data-driven society we now live in. As if this were not enough, small and medium-sized companies (SMB) are steadily adopting SaaS applications that live in the cloud but do not have built-in data protection capabilities.

Furthermore, new startups are disrupting traditional data protection models, while well-established vendors are rethinking their strategy for bridging the gap between legacy and modern hybrid cloud infrastructures.

In the SMB space, the market is trending toward solutions with a broad feature set that can address the data protection requirements of hybrid and cloud workloads as well as SaaS applications.

The next evolution in modern data protection is backup as a service (BaaS), which runs in the cloud and can be consumed as a service. This solution requires a minimal footprint, is quick to configure, simple to operate, and supports a growing number of protected workloads and SaaS applications.

In this market, the customers are very diverse, ranging from small enterprises to mid-market organizations, and even the scale of the organization doesn’t necessarily imply they have simple requirements. It is therefore a market with a broad scope of use cases, varying requirements, and a wide range of IT budgets.

The market continues to be very active, offering a broad spectrum of data protection solutions, from the simplest to the most complete. Both startups and incumbents are looking at ways to disrupt traditional backup models and differentiate, while ensuring they can cover most data protection use cases.

How to Read this Report

This GigaOm report is one of a series of documents that helps IT organizations assess competing solutions in the context of well-defined features and criteria. For a fuller understanding consider reviewing the following reports:
Key Criteria report: A detailed market sector analysis that assesses the impact that key product features and criteria have on top-line solution characteristics—such as scalability, performance, and TCO—that drive purchase decisions.
GigaOm Radar report: A forward-looking analysis that plots the relative value and progression of vendor solutions along multiple axes based on strategy and execution. The Radar report includes a breakdown of each vendor’s offering in the sector.
Vendor Profile: An in-depth vendor analysis that builds on the framework developed in the Key Criteria and Radar reports to assess a company’s engagement within a technology sector. This analysis includes forward-looking guidance around both strategy and product.

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