Analyst Report: Free, Not Paid, the Key to Success for Print Publishers Going Mobile


It’s no secret that print publishers have taken a beating with the rise of the Internet (I can tell you about it firsthand), but some old-school publishers are applying those difficult lessons in mobile, according to a new survey from the Audit Bureau of Circulations. The industry assocation’s survey of its U.S. and Canadian business members found that print publications are increasingly viewing mobile as a legitimate way to increase their reach, find new audiences and generate additional revenue.

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