Enterprise mobility programs have focused on device security at the expense of truly “mobile first” productivity. Early app-development efforts have been limited to mobile ports of existing line-of-business applications, and remote email remains the primary mobile use case for most enterprises. Until businesses understand and harness the context in which consumers use mobile devices, they will continue to fall short of customer expectations.
This report examines the potential for mobile messaging in the enterprise, considers the ideal functions for a mobile-messaging platform, provides use cases that best display the most immediate potential, and offers advice for integrating messaging into your enterprise in ways that will provide a measurable return on investment (ROI).
Key findings include:
- Supporting only mobile email as a primary bring-your-own-device (BYOD) use case is shortsighted.
- Enterprise mobile messaging can be effective for eliminating redundancies, finding creative ways of increasing productivity, and increasing team cohesiveness for both operational execution and overall culture.
- Consumer-focused mobile-messaging services are inadequate for business use. Enterprise-focused mobile-messaging providers are emerging.
- The ideal enterprise mobile messaging solution should address six key concerns: administration, security, storage, integration, user experience, responsive design, and user privacy.
- The potential of enterprise mobile messaging
- BYOD as the gateway tech
- Mobile messaging and the transformation of workplace practices
- Existing solutions
- Optimizing for mobile first
- The future of enterprise mobile messaging
- About Shannon Arvizu
- About Gigaom Research
- Key takeaways