CxO Decision Brief: Zoom AI Companion Amplifies Meeting Outcomes

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Solution Overview

Zoom AI Companion is a productivity catalyst that streamlines communication, enhances meeting efficiency, improves productivity, and fosters a more connected and inclusive digital workspace. AI Companion, powered by generative AI, serves as an intelligent assistant across multiple Zoom products, including Meetings. It adapts to and anticipates user needs, advancing what businesses can expect from communication platforms.

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Enhanced meeting productivity, streamlined communication, and real-time skills development enable a virtuous cycle of engagement that broadly improves the business. Features like intelligent summarization (also useful for chat and phone) and smart recording improve knowledge capture and access, while intelligent prompts for emails, whiteboard, and chat reduce cognitive burden and time to productive output.

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Zoom AI Companion is just the latest round in an accelerating AI arms race. Businesses that leverage advanced tools can expect significant improvements in efficiency, productivity, and engagement, while those that delay may be at a competitive disadvantage, struggling with inefficiencies and disconnected workflows.

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AI capabilities like those in Zoom AI Companion will have a profound impact on organizational dynamics, driving a shift toward a more agile, responsive, and digitally fluent workforce. Organizations must have cultural readiness to embrace AI. For IT staff, shifting team roles and skill sets will require adaptation.

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The risk posed by taking up AI Companion in Zoom deployments is minimal, with no additional licensing burden and a well-integrated toolset. Concern mostly centers on broad concepts with AI data handling, such as the need to prioritize privacy and control of data used in training models.

1. Solution Value

This CxO Decision Brief commissioned by Zoom.

Zoom AI Companion, embedded within the widely deployed collaboration and communications platform (at no additional cost), heralds a transformative era in digital collaboration. With a host of features across multiple Zoom products, it’s not just a tool; it’s a productivity catalyst that streamlines communication, enhances meeting and teamwork efficiency, and fosters a more connected and inclusive digital workspace. In addition, it has applicability with other modalities and elements such as phone, chat, events, and webinars. By integrating generative AI capabilities, Zoom has positioned itself not merely as a communication tool but as an intelligent assistant that adapts to and anticipates user needs, setting a new standard for what businesses can expect from their communication platforms.

2. Urgency and Risk

AI-enhanced conferencing solutions like Zoom AI Companion fulfill an increasingly critical need in fast-paced, hybrid work environments. Businesses that leverage these advanced tools can expect significant improvements in efficiency, productivity, and engagement, putting them ahead in the digital transformation race. Those that are slow to adopt may find themselves at a competitive disadvantage, struggling with inefficiencies and disconnected workflows.

Zoom AI Companion promises to usher in an era of improved meeting efficiency and productivity, but it serves also as a warning. Companies wedded to aging processes and infrastructure risk missing opportunities for operational efficiency and competitive advantage. By offering AI Companion at no additional cost with all paid Zoom subscriptions, Zoom presents these reluctant organizations with a decision point for immediate adoption.


The risk posed by taking up AI Companion alongside existing Zoom deployments is minimal. With no additional licensing burden and a well-integrated toolset, the deployment of AI Companion should be a low-impact affair with few operational risks. Those that exist reflect broad general concerns with AI data handling, such as the need to prioritize privacy and control of data used in training models. While Zoom goes to great lengths to mitigate these concerns, organizations do need to consider them and assess impact, if any. And, of course, training and practices aligned around taking full advantage of AI Companion need to be developed and sustained.

For organizations not aligned with Zoom for collaboration, the decision to move to AI Companion is first a decision about collaboration in the enterprise. Needless to say, any platform move is a significant undertaking that requires careful planning and risk and change management.

3. Benefits

Zoom AI Companion offers tangible benefits that extend beyond traditional conferencing features:

  • Enhanced meeting productivity: Intelligent meeting summarization, smart recording, and real-time in-meeting questions ensure that every participant, whether present or absent, stays informed and engaged. And if you are unable to attend, these same features can save time getting you up to speed about action items or anything that was missed from the meeting, as the meeting summaries and the real-time in-meeting questions do not require recording—important for enterprises that choose not to record meetings but still want the AI capabilities
  • Streamlined communication: AI-driven suggestions for chat responses, composing chat messages, summarizing chat threads, whiteboard creation, and email drafting reduce cognitive load, allowing users to focus on higher-value activities.
  • Skill enhancement: Real-time feedback on presentation skills (included with AI Companion Smart Recordings) empowers users to improve their communication effectiveness, fostering personal and professional growth.
  • High accuracy in transcription: AI Companion demonstrates over 96% accuracy in transcribing meeting content, which is foundational for its effectiveness in generating summaries and answering questions.
  • Positive user reception: We formed a panel of 20 users to assess the efficacy of AI Companion as part of a GigaOm Benchmark report, and panelists expressed broad satisfaction with the service, as shown in Figure 1.
  • Diverse use cases: From catching up on missed meetings to enhancing communication and collaboration and extension into events, AI Companion addresses a wide range of user needs to improve overall productivity.
  • Federated approach to AI: AI Companion follows a federated approach to AI, where customers can use Zoom’s own fine-tuned large language model (LLM) or third-party LLMs for selected features.
  • Privacy: Zoom doesn’t use your chats, video, audio, screen shares, files, or anything else you do (like polls, whiteboards, and reactions) to teach its AI or anyone else’s AI. Your interactions remain solely for your intended communication purposes.

Figure 1. Panelists Score the Quality of AI Companion’s Meeting Summaries on 1-10 Scale

4. Best Practices

To maximize the value of Zoom AI Companion, consider the following:

  • Integrate AI tools seamlessly: Encourage adoption by integrating AI capabilities into existing workflows, ensuring they complement rather than complicate the user experience. While Zoom integrates the AI tools natively, not all collaboration tools do.
  • Focus on training: Invest in user education to help your team understand and utilize the full range of AI features, along with specific AI Companion features, unlocking their potential to enhance productivity.
  • Prioritize privacy and control: Ensure that AI features are used responsibly, with clear data usage and privacy policies to maintain trust and compliance.
  • Use care when training models: Take coherent steps to minimize risk or bias when training models, and avoid adding highly confidential data or intellectual property to training data. We recommend focusing on things that aid in understanding your organization’s taxonomy for better results. Today Zoom does not allow the training of their own model for AI Companion. This is a roadmap item.

5. Organizational Impact

The introduction of AI capabilities like those found in Zoom AI Companion will have a profound impact on organizational dynamics. It necessitates a shift toward a more agile, responsive, and digitally fluent workforce, where continuous learning and adaptability become key competencies. Organizations will need to revisit their digital toolsets, training programs, and perhaps most importantly, their cultural readiness to embrace AI as a core component of their operational and strategic frameworks.

People Impact

Adopting any LLM-based AI tool significantly affects technical and administrative staff, necessitating shifts in team roles and skill sets. Staff may need training in AI tool functionalities, altering traditional meeting management and support tasks. This transition could lead to staffing adjustments, potentially increasing roles focused on digital collaboration tools. Budget-wise, the tool’s inclusion in existing Zoom subscriptions across multiple Zoom products offers compelling cost savings. What’s more, AI Companion streamlines collaboration processes and reduces the need for additional software, optimizing the allocation of both human and financial resources. This helps remove the decision of making “haves and have nots” by being selective about who gets the feature. There is also a significant value in AI Companion for those who do not work best with video-based information, giving them equitable access to the information in the meeting where before they were at a disadvantage.

Investment Outlook

The cost outlook for implementing Zoom AI Companion is relatively favorable, given its inclusion in paid Zoom plans, which avoids additional licensing fees. Organizations should consider indirect costs such as training and potential upskilling of staff to fully leverage AI capabilities. Even so, the efficiencies gained in meeting management and productivity would most likely offset these expenses, making it a viable investment for businesses aiming to enhance their digital communication infrastructure within existing budget constraints.

6. Solution Timeline

With seamless incorporation into the existing Zoom platform, and straightforward controls, organizations can expect a swift and simple integration process when implementing AI Companion. Deployment timelines will vary based on organizational size and complexity, but businesses can generally anticipate a quick transition that yields prompt benefits from AI enhancements.

Behind the rapid impact is Zoom’s seamless integration of AI Companion into its suite, which is embedded in the platform at no charge. As a native capability that requires no integration effort, AI Companion emerges as a benefit that will affect every organization that utilizes Zoom as its communication platform. An additional benefit is that it can be enabled organization-wide in as little as two clicks, once you have decided you are ready for it in your organization (see the Plan step about governance below). The continuous development and planned enhancements suggest an evolving toolset that will grow in utility and sophistication.

Plan, Test, Deploy

  • Plan: Begin by assessing current communication workflows and identifying areas where AI can bring immediate improvements. Ensure you provide guidance to your organization on responsible use of AI, adapting AI policy and governance for AI Companion use before moving to the test phase.
  • Test: Implement AI features in controlled environments to gauge their impact and gather feedback.
  • Deploy: Roll out AI capabilities across the organization, ensuring ongoing support and training to maximize adoption and benefit.

Future Considerations

Looking ahead, Zoom AI Companion is poised for continuous evolution, with Zoom committed to expanding its AI capabilities. Organizations should stay informed about these developments and prepare to adapt usage strategies to leverage new features as they emerge, ensuring they remain at the forefront of digital collaboration innovation.

7. Analyst’s Take

Zoom AI Companion, as detailed in the GigaOm Benchmark Report, sets a high bar for AI-enhanced communication tools. Its impressive transcription and AI summarization accuracy, ease of use, and immediate positive impact on meeting and collaboration productivity position AI Companion as a noteworthy solution in the realm of digital collaboration tools.

Zoom AI Companion represents a significant leap forward in making AI a tangible, practical tool for enhancing communication and productivity within the digital workspace. Its integration into a widely used platform like Zoom lowers the barrier to entry, making advanced AI capabilities accessible to a broad user base. As the digital workplace continues to evolve, tools like Zoom AI Companion will play a crucial role in defining the future of work, making them not just valuable, but essential for organizations that aim to thrive in an increasingly connected and digital-first world.

8. Report Methodology

This GigaOm CxO Decision Brief analyzes a specific technology and related solution to provide executive decision-makers with the information they need to drive successful IT strategies that align with the business. The report is focused on large impact zones that are often overlooked in technical research, yielding enhanced insight and mitigating risk. We work closely with vendors to identify the value and benefits of specific solutions, and to lay out best practices that enable organizations to drive a successful decision process.


  1. Zoom blog: Zoom CTO deep dive: How our federated approach to AI maximizes performance, quality, and affordability

9. About GigaOm

GigaOm provides technical, operational, and business advice for IT’s strategic digital enterprise and business initiatives. Enterprise business leaders, CIOs, and technology organizations partner with GigaOm for practical, actionable, strategic, and visionary advice for modernizing and transforming their business. GigaOm’s advice empowers enterprises to successfully compete in an increasingly complicated business atmosphere that requires a solid understanding of constantly changing customer demands.

GigaOm works directly with enterprises both inside and outside of the IT organization to apply proven research and methodologies designed to avoid pitfalls and roadblocks while balancing risk and innovation. Research methodologies include but are not limited to adoption and benchmarking surveys, use cases, interviews, ROI/TCO, market landscapes, strategic trends, and technical benchmarks. Our analysts possess 20+ years of experience advising a spectrum of clients from early adopters to mainstream enterprises.

GigaOm’s perspective is that of the unbiased enterprise practitioner. Through this perspective, GigaOm connects with engaged and loyal subscribers on a deep and meaningful level.

10. Copyright

© Knowingly, Inc. 2024 "CxO Decision Brief: Zoom AI Companion Amplifies Meeting Outcomes" is a trademark of Knowingly, Inc. For permission to reproduce this report, please contact