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Buyer’s Lens second-quarter 2014: outlook and analysis

Table of Contents

  1. Summary
  2. CIO’s new leadership role requires them to give up some control
  3. Managing the new data technology
  4. Big Data catches the Google flu
  5. Applying data to create new markets
  6. Near-term outlook
  7. About Laura Stuart

1. Summary

Enterprises have overwhelmingly committed to accelerating their transition to new technologies, with the goal in mind to free up IT investment dollars in order to create more strategic business-changing applications and to have more agility in implementing ongoing change.

Within the Buyer’s Lens coverage area during the second quarter we looked at some of the various ways enterprises are managing this process. In this report, we consider their management of new data capabilities, the updating of the relationship between IT and other departments, and the use of data to create new products and markets.

Key highlights from this report include:

  • The traditional IT department has become a bottleneck for the implementation of change even while it is technology that is forcing companies to change more quickly. More significantly, other C-level executives within the enterprise are aware of this bottleneck. As a result, IT departments will need to be more responsive but also provide more shared decision-making and management responsibilities.
  • Growing maturity in the big data and analytics market has helped to bring clarity to enterprises looking to commit greater resources to their strategic use of data. However, companies must be aware of the biases and limits of data coming from “found” sources. Controls are needed, but IT executives need to be sure that such constraints do not limit end users’ ability to experiment with new levels of ad hoc data.
  • From busses to helicopters, the transportation sector this quarter provided apt low- and high-end examples of how the distributed access to new real-time data is enabling new products and markets.

Thumbnail image courtesy of Top Photo Corporation/Thinkstock.