Michael Wolf

Cisco Acquires Pure Digital

Table of Contents

  1. Summary
  2. From Disposable Cameras to Red-Hot Product
  3. OK, But Why Cisco?
  4. Implications for Cisco Competitors
  5. Key Takeaways

1. Summary

In March 2009, Cisco announced its intention to acquire Pure Digital, a manufacturer of low-cost digital video cameras. The move shows that Cisco is holding true to Chairman John Chambers’ word. In early 2009, Chambers said the company was on the prowl for fast-growing innovative companies with hot products. This note examines why Cisco would choose to acquire Pure Digital, a departure from its past consumer-focused acquisitions, and what it means for the larger connected-devices industry.