Syndicated Research Promotion Guidelines

For GigaOm clients publishing press releases, articles, posts, and other content promoting the results of GigaOm Key Criteria and Radar research reports, we require the following:

  1. Avoid statements not directly supported by the published research or an analyst’s verbatim statements. Wording that is always appropriate includes:

    • Identifying by radar tier (Leader, Challenger, New Entrant) or by forward progress (Outperformer, Fast Mover, Forward Mover).

    • Identifying by radar hemisphere (for example, Innovator hemisphere) or quadrant (for example, Maturity/Feature Play quadrant).

    • Describing results in the key criteria and eval metrics scoring tables (for example, top rated across specific key criteria scoring categories).

    Be careful not to make statements based on radar chart position unless affirmed in the text of the report or in a quote from the analyst. For example, Vendor A and B are both well ahead of all other competitors, with Vendor A positioned just slightly ahead of Vendor B in the Leaders circle. The text of the report calls out both Vendors as Leaders that stand apart from all other competitors in the sector. In this context, absent a definitive statement from the analyst, it is inappropriate to say that Vendor A “leads all vendors” or “stands alone as the top-rated vendor” or is the “undisputed leader” in the sector.

    It is acceptable to make statements that directly draw from the analyst’s written statements (either in the report document or in a provided quote). For instance, if the analyst describes Vendor A as “hands down the most innovative provider in the solution space,” this statement may be quoted or the conclusion paraphrased (“Vendor A judged the top innovator in the report”).

  2. When referring to GigaOm Research reports, be sure on first use to refer to our research as the GigaOm Radar Report for [Solution Sector] or the GigaOm Key Criteria Report for Evaluating [Solution Sector].

  3. Radar chart graphic: When displayed the radar chart graphic should be reproduced in its original form, without editing or manipulation, with one exception: vendors may “zoom in” to crop a portion of the graphic.

  4. GigaOm logo: This must appear with the radar graphic, using the original colors and proportions. You can request access to the media kit which has high quality copies of our logo and Analyst Photos by filling out the form in the Press Room

  5. Tweets, posts, press releases, and other content about GigaOm Research are subject to review and approval by GigaOm if they contain findings, data, information, or material not available on the publicly accessible report landing page or elsewhere on the web site. Only organizations that have licensed the relevant GigaOm Research or own a subscription to it are empowered to publish partial findings of our reports in their social media.