IoT consolidation is coming

NXP Semiconductor has agreed to purchase Austin, Texas-based Freescale Semiconductor in a deal valued at $11.8 billion, creating a $40 billion chip giant that will be a dominant supplier for the internet of things. Both companies are large chip providers in automotive and sensor markets as well as microcontroller vendors. As the internet of things expands and makes the embedded market more of a monolithic industry like the PC and mobile markets, we’re going to see the chip firms act accordingly. That means consolidation.

What will they look like?

Tinder is working on building itself an ad unit, according to Re/Code sources. The dating company contacted both Facebook and Twitter to discuss a potential advertising partnership. There’s no more information on what these advertising units could look like, but Re/Code speculated that local bars or restaurants might want to market themselves as date spots in the app. Tinder wouldn’t comment on Re/Code’s story.

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