Technology Vendor Evaluation

GigaOm Radar

A Radar built around how buyers actually decide

Three executives control the buying decision — CTO, CIO, and CISO. The new Radar scores you against all three, in each of its four quadrants.

Every score, tied to a real decision-maker

GigaOm Radar reports are built around the executives who control technology investments: the CTO, CIO, and CISO. Every evaluation criterion maps directly to one of these buyer personas, giving vendors clear insight into how each decision-maker evaluates their strengths and weaknesses. More than a ranking, the GigaOm Radar helps vendors understand what matters most to their buyers, refine product strategy and messaging, and demonstrate value in the language executives use to make purchasing decisions — whether that’s innovation, operational efficiency, or security and compliance.

The three distinct buyer priorities:

Understand a technology category
See how solutions compare and evolve
Make decisions grounded in independent perspective

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Get shortlisted faster with the new GigaOm Radar

We evaluate you through the eyes of the three executives who sign off, so your value shows up framed for the buyers who actually decide. Each of these decision makers are present in each of the four new quadrants.

Buyer	What’s changed	See how you benefit
CTOGreen Money	Innovation now scores as its own lens, weighted equally against efficiency and risk instead of sitting inside one blended score.	Point to a specific quadrant and an independent Velocity label as third-party evidence you’re ahead — not just your own roadmap slide.
CIOBrown Money	Efficiency and total cost of ownership are isolated into their own lens, so cost impact stops hiding inside a generic “ease of use” rating.	Bring a documented, scored TCO rationale into the business case instead of building one from scratch.
CISOGRCS	Risk and compliance get a dedicated, equally-weighted lens, backed by two structured fact-check rounds before anything is scored.	Walk into security review with a defensible, evidence-backed risk position, not a vendor self-attestation.

THE FOUR QUADRANTS

One Quadrant. Every Stakeholder

A Radar quadrant reflects how your whole organization thinks about a purchase — CIO, CTO, and CISO alike. All three can point to the exact same quadrant, and each still walks away with a different, board-ready reason to invest.

Foundation Builders

Stable, reliable, operationally focused solutions that prioritize predictability and continuity over innovation, for buyers who want proven, low-risk technology.

Agile Optimizers

Operationally focused solutions improving through incremental iteration, for buyers who want compounding gains on workflows that already work.

Enduring Innovators

Long-horizon strategic bets whose value compounds over years, not quarters, for buyers who accept a longer time-to-value for transformational outcomes.

Disruptive Pioneers

Leading-edge technology and fast-moving roadmaps that reshape what a category means, for buyers who accept elevated risk for capabilities not available elsewhere.

Persona-based outreach

Enterprise technology professionals greatly benefit when seller solutions are aligned with their business operations. Our collection of assets derived from the Radar report clearly identifies market positioning, differentiation, and provides executive-level awareness of a solution for operational fit.

Radar report derivatives

CxO Brief Lite

Derived from the Radar report, this is a standardized, executive-level document that combines market analysis with vendor-specific customization, providing quick executive education on technology topics while efficiently integrating vendor differentiators into the broader market context.

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Sales Enablement

Derived from the Radar report, GigaOm Sales Enablement equips sales teams with the knowledge and skills to effectively utilize GigaOm’s research in customer engagements. Learn to address competitor comparisons constructively, and translate research insights into sales conversations.

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“The Radar highlighted the true differentiation and outcomes our customers experience. We’ve leveraged the report across all levels of the funnel.”

“The Radar has been our #1 lead-generating asset from a third-party for the last two years.”

“The GigaOm Radar for Performance Testing is in the top ten of downloaded assets, and has been in market for the least amount of time.”