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GigaOm Radar

Showcasing competitive positioning for decision makers

A GigaOm Radar report provides third-party validation of a solution’s differentiating features and capabilities within the market.

Independent Market Understanding

With GigaOm’s practitioner-led research, you get a clear explanation of technology markets, solution categories, and real-world adoption. This allows you to:

  • Understand a technology category
  • See how solutions compare and evolve
  • Make decisions grounded in independent perspective

Radar report

The GigaOm Radar report provides an opportunity for market clarity of a technology solution. It benefits both sellers and decision-makers by illuminating competitive positioning and highlighting differentiators, providing faster shortlisting.

The GigaOm Radar, explained

The GigaOm Radar synthesizes our practitioner-led, data-driven analysis of a technology sector. GigaOm analysts select solutions based on support for table stakes—features we expect all solutions in the sector to provide. They then score both the capabilities that differentiate solutions (Key Features) and the non-functional requirements that impact the value solutions have to the organization (Business Criteria). Vendors are positioned on the Radar chart based on their relative scores.

The closer to the center of the Radar chart a vendor sits, the more complete its solution, with top performers occupying the inner Leaders circle.

View a Radar Report
Persona-based outreach

Enterprise technology professionals greatly benefit when seller solutions are aligned with their business operations. Our collection of assets derived from the Radar report clearly identifies market positioning, differentiation, and provides executive-level awareness of a solution for operational fit.

Radar report derivatives
CxO Brief Lite

Derived from the Radar report, this is a standardized, executive-level document that combines market analysis with vendor-specific customization, providing quick executive education on technology topics while efficiently integrating vendor differentiators into the broader market context.

Sales Enablement

Derived from the Radar report, GigaOm Sales Enablement equips sales teams with the knowledge and skills to effectively utilize GigaOm’s research in customer engagements. Learn to address competitor comparisons constructively, and translate research insights into sales conversations.

Speak to our team

“The Radar highlighted the true differentiation and outcomes our customers experience. We’ve leveraged the report across all levels of the funnel.”

Andy Hurt, CMO, Cobalt

“The Radar has been our #1 lead-generating asset from a third-party for the last two years.”

Mike Ivanov, Sr. Director Global Marketing, CTERA

“The GigaOm Radar for Performance Testing is in the top ten of downloaded assets, and has been in market for the least amount of time.”

Sales Team, MicroFocus