HOW CAN VENDORS PARTICIPATE IN GIGAOM KEY CRITERIA AND RADAR RESEARCH?

Our analysts collaborate with the research lead and senior leadership team to devise a schedule of topics. We welcome vendors to review our GigaOm Radar report planning schedule and to fill out the vendor inclusion request form to express interest in participating in upcoming GigaOm Radar reports. We will note vendor interest in these areas, and analysts will review vendor offerings during the initial stages of their research to determine if a product meets the inclusion criteria for the report at that time.

Table stakes—the minimum required capabilities for solutions in a sector—act as inclusion criteria for our Radar reports, and vendors must meet ALL table stakes to be eligible for inclusion. Relevance is determined by functionality, not market presence. In this way, we create a level playing field for evaluation. In some cases, we develop additional inclusion criteria, for example, from use cases and/or for a specific subset of customers. In some cases, we develop additional inclusion criteria for a report—for example, around use cases and/or for a specific subset of customers. In these instances, we may publish more than one Radar report for a single topic.

We have three checkpoints with vendors as part of our research process:

Project Planning Stage Icon

During our project planning stage, vendors are alerted to the upcoming research as part of a pre-briefing campaign and asked to confirm their contact information.

Data Gathering Stage Icon

During our data gathering stage, vendors are asked to complete a questionnaire and are invited to brief analysts on their offerings.

Fact-Checking Stage Icon

During our fact-checking stage, vendors are invited to review their scoring and write-up in the report for factual inaccuracies prior to publication.

GigaOm defines “vendor participation” as vendors that complete the questionnaire/briefing with analysts as part of the data gathering stage and/or vendors that review their scoring and write-up as part of the fact-checking stage. Vendors that decline to complete these steps or instead send alternative collateral (such as links to the vendor website and product documentation) are considered not participating.

For non-participating vendors, if we assess that a product of theirs meets the table stakes for a GigaOm Radar report and falls within the inclusion criteria, we will include it in the report based on data gathered via independent desk research. This is done to ensure comprehensive coverage of solutions in a technology sector. Of course, we welcome a vendor’s views as to why it might not be a fit for a report, and the analyst will take this feedback into consideration.

GigaOm research follows a robust process as described within this document. To safeguard this rigor and ensure all vendors have the opportunity to participate fully in our evaluation, we strongly encourage vendors to complete our short questionnaire and schedule a briefing during the indicated briefing window. Once the briefing window is closed, briefings and escalations are not guaranteed and are instead considered on a case-by-case basis and require approval from GigaOm’s executive leadership team.