In a 2015 survey commissioned by FollowAnalytics and Gigaom Research, enterprise mobile marketers revealed the critical role that their mobile apps play in the lifetime value of the customer. Once brochureware or purely transactional, mobile apps have evolved and are now expected to deliver intelligent, personalized, 1:1 journeys providing consistency with all other channels such as web, email, and in-store experiences.
In this webinar, we will
- Outline the key insights from 450 mobile marketing leaders who participated in the survey to help you understand what they are thinking and doing, and how you compare with your peers across key industries;
- Share recommendations based on findings and challenges; and
- Present case studies that show how Renault and L’Oreal are delivering 1:1 mobile communications aligned with beautifully choreographed omnichannel customer journey.