GIGAOM SONAR REPORTS

Bridge the gap between the latest technology and the risk associated with it

GigaOm Sonar Reports evaluate technology that is new, interesting and attractive but poses intrinsic risk when it comes to enterprise adoption. These reports give you the right information at the right time to help plan your strategy.

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SONAR REPORT BENEFITS

GAIN TECHNICAL INSIGHT BEFORE YOUR COMPETITION

GigaOm Sonar Reports give you a clear view of the market landscape with a detailed view of vendor positioning, direction (based on technology roadmap) and speed (based on execution).

GET A CLEAR VIEW WITH A THREE POINT ANALYSIS

The three-point insight (roadmap, technology, strategy) offers a clear view of where each vendor is today and where it is going in the upcoming months – and how maturely its product or service is implemented.

MAKE BETTER INFORMED DECISIONS

GigaOm Sonar Reports provide vital information and context to help you and your senior decision makers make better informed decisions as you navigate through the competitive environment.

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GIGAOM SONAR FREQUENTLY ASKED QUESTIONS

The Sonar report is a new and simpler product. It exists for emerging technologies, when there isn’t enough information/vendors for a radar yet. It’s a much shorter report, combining the best elements of Key Criteria and Radar.

Sonars are typically publish 2-4 weeks after the fact check deadline.

We will work with our sales and analyst teams to identify other Sonars your company is featured in, and will endeavor to share approximate timelines for fact check.

  1. Largely the answer is down to table stakes, i.e. the set of things a tech solution category does. Relevance is defined by functionality, not market presence. In this way we’re following the same steps as a technology buyer and creating a level playing field (as best we can) for evaluation.
  2. This means we’re looking from the perspective of the technical buyer, not the marketing-driven seller. Just because a vendor doesn’t come up against certain companies in sales, that doesn’t mean they aren’t relevant, particularly given how fast markets can change.
  3. To help make things clear for participants, we’re (planning on) creating a set of inclusion criteria for each report. We also welcome conversations with vendors about what categories they feel they do play in, as part of how we put our research schedule together.

If you are interested in leveraging reprint rights after the Sonar is completed, you can contact our sales team for more info.

There is no cost associated with being included in Sonars. If you are interested in leveraging reprint rights after the Sonar is completed, we can put you in touch with our sales team.

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