So far, use of business intelligence is still limited. Making it more compact, more embedded, often cloud-hosted, and often self-service will…
Read More
Premium
Research
Premium
The revolution will be targeted: RTB and the future of programmatic advertising
The RTB market is already worth billions of dollars per year and is expected to grow sharply for the foreseeable future.
Read More
Premium
10 strategies for improving content marketing with analytics
For successful content marketers, conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results.
Read More
Premium
How big data analytics drives competitive advantage
Few companies today have the time or the analytics expertise to apply statistics and complex data modeling to regular or even…
Read More
Premium
Andrew Brust
Andrew Brust has held developer, CTO, analyst, research director, and market strategist positions at organizations ranging from the City of New…
Learn More
Premium
The new economics of enterprise data warehousing
The new economics of data warehousing provide attractive alternatives in both costs and benefits. While big data gets most of the…
Read More
Premium
Connected consumer first-quarter 2013: Analysis and outlook
Many long-standing legal rules of engagement between publishers and consumers tilted the playing field in unexpected ways in the first quarter.…
Read More
Premium
Sector RoadMap: health care and big data in 2012
The U.S. health care system is at a turning point where opportunities for big data and data analytics firms are likely…
Read More
Premium
The state of cross-platform measurement across TV, online, and social
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers…
Read More
Premium
The Internet of things: creating tomorrow’s health care
The growth of the Internet of things is likely to open new disruptive business opportunities for services that add value to…
Read More