Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of…
Read MoreIn 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net…
Read MoreOnline video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent…
Read MoreNow there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital…
Read MoreThe second quarter of 2014 saw several major developments in the ongoing restructuring of the pay-TV business but there was little…
Read MoreThe convergence of new technologies and new tools for monetizing live-streamed video are setting the stage for rapid growth in large-scale…
Read MoreFrom the review of Comcast’s proposed acquisition of Time Warner Cable to the FCC’s proposed reboot of its overturned net neutrality…
Read MoreThe shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to…
Read MoreIn 2013 the real fireworks came over the division of revenue from legal, licensed streaming in the music and TV industries.
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