Deb Lavoy is an Analyst for Gigaom Research and CEO of Narrative Builders, LLC. She focuses on understanding how brands build and focus narratives to elevate their market impact and how organizations build narratives to guide product and business decisions and build robust culture. She engages these issues from consumer, enterprise and government perspectives and has lead product and marketing strategy at tiny startups and multi-national corporations.
Her areas of research include organizational collaboration, and coherent, narrative-driven marketing strategy. Her forthcoming book breaks down the magic of narrative marketing.
Areas of inquiry and expertise: narrative marketing, collaborative organizations, customer experience, employee experience, communications technology, content management, collaborative technologies, big data, privacy, identity, analytical decision-making, pull strategies, integrated content and social media, topics in complex systems, resilience, math, science, and related security issues.