Looker, a Santa Cruz, Calif.-based business intelligence startup, has raised a $16 million series A round from Redpoint Ventures and First Round Capital. In an age of data tools targeting lay users, Looker is taking a different approach by trying to empower smart data analysts with its custom modeling language. The company closed a $1.7 million seed round in March.
It appears investors are buying into the adage that CMOs are the new CIOs. On Friday, a Portland-based startup called Lytics announced it has raised $2.2 million in seed funding from Rembrandt Venture Partners and Voyager Capital. The company compares its big-data-meets-marketing approach with that of Causata, which is good company to be in.
Predictive analytics specialist NICE has acquired Causata, a marketing analytics startup built around a core of big data and machine learning technologies. Causata should bolster NICE’s customer-engagement platform that helps companies better understand their customers. The four-year-old Causata has raised $23 million in venture capital, all from Accel Partners.
10gen is announcing that energy demand specialist EnerNOC has rolled out MongoDB to help it analyze its power grid data in new ways. EnerNOC collects 1.5 billion data points every month, although it’s possible they won’t all find their way into the company’s MongoDB environment.
Tableau has pumped up the features on its free offering. Tableau Public, which runs on users’ desktops but stores data and visualizations in the cloud, now stores up to 1 gigabyte of data and can handle files with up to 1 million rows. The previous limits were 50 megabytes and 100,000 rows, respectively.