Immuta Makes its Case for Automated Data Access Control
Overview
Context
The data governance landscape suffered a lack of clarity as it was evolving rapidly, with data access control emerging as a distinct and unique category within the market, supported by only a specialized group of vendors.
Response
GigaOm evaluated platforms on metrics like elasticity, connectivity, collaboration, maturity, and ease of use, helping organizations identify the features that best align with their data strategies and team needs.
Outcome
GigaOm named Immuta a leader and “fast mover” in data governance, highlighting its superior automated data access control. The report aids sales efforts, accelerates cycles, and reinforces Immuta’s market position.
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Context
The data governance landscape was rapidly evolving, and data access control – a subset of the overall market – was now becoming its own new and unique category with a focused group of vendors.
Engagement
Making the case for Automated Data Access Control: In GigaOm’s Radar Report for Data Governance Solutions, analyst Andrew J. Brust highlighted two converging trends in the sector that underscored the importance of data access control and governance solutions: the growing reliance on data-driven decision-making and the legal obligation to safeguard data.
The GigaOm Radar Report for Data Governance Solutions identified five key criteria on which to assess each platform:
- Single-view control panel
- Audit/logging capabilities
- Data lineage capabilities
- Self-service approach
- Automated data classification
Response
GigaOm evaluated the platforms based on enablement and usability metrics – elasticity, connectivity, collaboration, maturity, and ease of use. Putting the vendors on an objective, level playing field allows organizations to identify which capabilities and features are most important to their teams and data strategies, avoiding a one-size-fits-all approach to access control decisions.
Outcome
With this independent third-party research, Immuta can rise above the marketing noise by leveraging GigaOm’s Radar Report for Data Governance Solutions to educate sales prospects on the value of Automated Data Access Control and how Immuta sets itself apart. In addition, the sales team can use the report to bolster its understanding of the market and its very own products, leading to faster sales cycles.