Note: Telco Strategies for Over-the-Top Video

Video has had an unquestioned impact on both the delivery infrastructures and the value propositions of broadband service providers around the world. Generally speaking, telcos have built facilities-based IPTV service platforms to deliver traditional pay TV services that look and feel like “cable” or “satellite” TV. But the transition to digital television in the U.S. and elsewhere, coupled with the availability of new IP video delivery alternatives, is creating new opportunities that have the potential to disrupt the status quo, save operators money, and make IP video services more relevant to consumers. This note presents each of the options and characterizes the level to which each of these options helps the operator reinforce their value proposition to consumers.…

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The Future of Pay TV Services

Breakthroughs in digital media technologies have converted media consumers from spectators into participants. This transformation has impacted all aspects of the media value chain, from content creation through delivery to the consumer experience itself. The interactive nature of the broadband Internet has set high consumer expectations for other media outlets, particularly video services, and for all manner of personal communications. These trends have resulted in significant changes to the pay-TV landscape. Older technologies such as cable TV are facing off against newer entrants such as telcos providing IPTV services, and cable, IPTV and satellite providers are all trying to figure out how to deal with Internet video operators who can go direct to consumer without investing and maintaining their own delivery network. This report examines the impacts of the growth of IPTV on satellite and cable providers, and how all of providers will react to the growing threat (and opportunity) of broadband video.…

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IPTV Market Snapshot

After a slow start, IPTV, or Internet Protocol Television, has become established as a legitimate pay TV alternative to satellite and cable. Now that several IPTV operators have each attracted more than 2 million subscribers, IPTV has begun to attract the attention of media companies and advertisers that are keen to bring content to any screen that happens to be in the consumer’s hand. And therein lies the rub. Have we begun a period of fragmentation in which no single service provider owns the subscriber, or, just the opposite: Have technology advances made it possible for individual service providers to serve every screen via a unified service platform? Early indications are that both situations are likely to occur, as the largest operators deploy convergence and personalization tools, while consumers capture what’s missing via the Internet.…

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