Social Media in the Enterprise

The enterprise social software market is emerging as one of the fastest growing areas of enterprise applications. As a young market it is full of small and dynamic players but existing enterprise vendors in the content management, communications, and CRM markets are taking notice. Social software is poised to not only disrupt existing enterprise application markets but also organizations and markets by flattening information flows. As users shift to new modes of communicating on the open web, they are pulling these new models into the enterprise and ushering in cultural and organizational change. This report covers the underlying technological trends, the market and its drivers, and a competitive overview of the vendors.…

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