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Research

Report

Premium

David Deal Jan 30, 2015 (Oct 13, 2020)

Enticing the Everywhere Customer: Steps and Solutions for Brand Managers

Today's retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available…

Report

Premium

David Deal Nov 21, 2014 (Oct 13, 2020)

Real-time marketing takes hold

Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced…

Report

Premium

David Deal Oct 24, 2014 (Oct 13, 2020)

Content marketing: Brands Embrace User Images and Video

User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and…

Report

Premium

David Deal Jun 26, 2014 (Oct 13, 2020)

Survey: digital marketing tactics for customer acquisition

Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the…

Report

Premium

David Deal Dec 11, 2013 (Oct 13, 2020)

How to build your brand with visual storytelling

Visual storytelling means having a clear strategy for connecting visuals back to your brand strategy and for measuring engagement, reach, visibility,…

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Enticing the Everywhere Customer: Steps and Solutions for Brand Managers

Real-time marketing takes hold

Content marketing: Brands Embrace User Images and Video

Survey: digital marketing tactics for customer acquisition

How to build your brand with visual storytelling

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