Lessons from the death of Square Wallet

Square's move to kill off its Wallet app this week has led to speculation that the market for the mobile wallet is doomed. It's true that the short-term outlook for any mobile wallet is pretty bleak, but there are multiple reasons to believe the concept will catch on eventually.…

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Tearing down the mobile app silos

Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and effort, but developers and advertisers willing to make the investment could benefit in big ways.…

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In-store mobile marketing faces some big challenges

A new survey indicates most U.S. shoppers don't want to be tracked through their phones as they move through stores and don't want to receive messages as they shop. Which means retailers looking to leverage Bluetooth low energy in their stores will face some serious challenges.…

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Don’t write NFC off just yet

NFC has failed to see any real uptake in most Western markets, and Bluetooth-based technologies like Apple's iBeacon are suddenly getting a lot of attention. But there are a few reasons to believe NFC can still play a role in a mobile payments market that has yet to take off.…

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