Challenges for Hyperlocal Mobile Advertising

Google, Facebook and others are investing in hyperlocal ads that deliver marketing pitches to users within small, well-defined areas. But before the concept can truly take hold in the mainstream markets, several challenges await businesses looking to bring their advertising strategies to the table.…

Read More

Mobile Q4: All Eyes Were on Android, 4G, Tablets

The mobile industry saw several key trends during the final months of 2010: Smartphone sales soared again, use of the high-powered devices fueled increases in data consumption and the epic battle of Apple vs. Google escalated thanks to Android’s remarkable traction.…

Read More