Xbox One


The Xbox One’s role in the TV ecosystem

To stay relevant in today’s gaming market, Microsoft has designed its new console to extend the Xbox franchise beyond gaming to encompass virtually every other type of entertainment content and service in the living room. By tapping into other revenue sources, the company hopes to shorten the ROI window compared to previous game consoles’ and ensure that the Xbox One has a viable life beyond the point where mobile and cloud-based gaming eclipses fixed consoles.