AT&T and Chernin Group jointly acquire majority stake in Fullscreen through Otter Media
Otter Media, the adorably-named joint venture between AT&T and the Chernin Group, just bought a majority stake in Fullscreen.
WPP
Advertisement
Why the mega merger of advertising giants Omnicom & Publicis impacts tech business
Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.
Twitter expands its advertising ambitions with WPP global partnership
Twitter has signed another global partnership with one of the world’s largest advertising firms, aimed at allowing the company’s clients to target their ads to specific Twitter users based on their behavior on the network.
WPP aims for Silicon Valley digital investment via AKQA acquisition
The world’s largest advertising agency is buying yet another specialist digital outfit – this time, it’s one of the sector’s biggest, and it will form the basis of a new Silicon Valley digital investment strategy.
Advertisement
Nielsen, GroupM To Develop New Ratings Tool
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe…
Cratering Search & Display Sectors Drove U.S. Ad Market Into Decline in Q4
Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report…
Advertisement
RIM In Trouble In Europe? Not In The UK, It Claims
RIM (NSDQ: RIMM) is taking a beating at the moment from handset makers like Apple (NSDQ: AAPL) and Samsung, which have eaten into a smartpho…
WPP: Another Move Into Asia Pac, Buys A Stake In Australia's DTDigital
Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent st…
Advertisement
WPP's Kantar Buying China's CIC For Social Media Market Research
The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas – digital and em…
WPP Re-Invests In Chinese Video Game Ads Company
WPP and Revolution Capital are making a second investment in InGameAdvertising, the Shanghai-based Chinese in-game advertising network.
Advertisement
WPP Downgrades Its Growth Forecast
Sir Martin Sorrell’s WPP has slashed its full-year growth forecast to 5%, after reporting organic revenue growth of 4.7% in the third quarte…
WPP Buying Further In To Chinese Online Ad Measurement
Chinese digital ads measurement firm Moment Systems is taking a $20 million second round investment led by Kleiner Perkins Caufield & Byers…
The Morning Lowdown 10-04-11
» Price-Fixing Case Against Apple (NSDQ: AAPL), Major Book Publishers Mushrooms (paidContent)
» Microsoft (NSDQ: MSFT…
Sorrell Backs Launch Of A Sun On Sunday
Sir Martin Sorrell has thrown his support behind the launch of a Sun on Sunday to bolster the weekend newspaper market.
Kantar: Ad Spending Still Growing, But Recovery Is In Jeopardy
While most large ad budgets have been locked in for the next few months, unless there is a miraculous and quick economic turnaround, the ad…
Mobile Ad Firm Blyk Picks Ad Man Eric Kip For CEO; Ala-Pietila Now Chairman
Blyk, the once-groundbreaking mobile ad company that offered young users free mobile services in exchange for getting ads on their devices,…
Digital Ad Growth Has Resumed And Paid Content Has Helped, WPP Says
“Direct, digital and interactive have resumed their relatively stronger growth rate, when compared to traditional media,” according to the w…
Ad Agency Budgets Look Safe For This Year; But Look For ‘Pre-emptive’ Cuts
One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad…
Comcast Divides $1 Billion Media Account Between WPP And Publicis
In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has spli…
JWT Acquires ‘Shopping Engagement’ Agency Lunchbox
With publishers looking to e-commerce to supplement a shrinking share of ad dollars, it’s natural the advertising agencies expand their mark…
Affectiva raises $5.7M to sense and measure emotion
Affectiva, a Massachusetts start-up spun out of the MIT Media Lab, has nabbed $5.7 million in Series B funding to help it pursue technology which helps recognize and measure human emotions. The company sees big opportunities in helping companies understand and gauge how people are feeling.
WPP: Global Ad Gains Slow A Bit, As Digital Captures Larger Share
Digital advertising — at least the portion that is measured – will make up a 17 percent share of all global advertising this year, a full p…
Jordan, Edmiston: M&A Activity In Ad Market Will Surge Through End Of ’11
The deals just kept coming in the first half of the year and thanks to increasing competition in the advertising agency and digital marketin…
WPP Launches Xaxis Unit, Dedicated Solely To Audience Buying
WPP Group has launched Xaxis, an in-house data management platform that will allow its media buying agency Group M to provide audience targe…
Report: Men Respond Differently Than Women To ‘Paid’ vs. ‘Earned’ Media
Trying to get beyond the notion that “paid media” (e.g., advertising) is naturally reinforced by “earned media” (news articles, Likes/retwee…
JWT Sponsors ‘Startup Accelerator’ TechStars
WPP Group creative shop JWT is looking to forge a closer relationship with new tech companies and is sponsoring the TechStars’ New York summ…
AOL Goes To Cannes — And Brings An ‘Agency-Only’ App With It
A day after AOL (NYSE: AOL) held a gala presentation for analysts in New York’s Soho, execs are now descending on France for the week-long C…
Mobile Lowdown 6-8-11: Microsoft SkyDrive; Nintendo Wii U; Nokia Samsung?
A look at some of the big stories in mobile today: Microsoft (NSDQ: MSFT) details updates to its own mobile cloud services, SkyDrive; Ninten…
WPP Takes Majority Stake In Brazil Digital Shop F.biz
Surveying the digital M&A landscape a few months ago, WPP Group talked about “some speculative froth” has developing in markets like Brazil,…
Publicis, WPP Make Further Digital Buys, Google Mobile Partnership
To Digitas, Razorfish, VivaKi and Publicis Modem, add Rosetta. Publicis, one of the big four global advertising groups, is buying the Prince…
Startup Aims to Create Big Apps for Big Data
What if you amassed petabytes of data and then realized you had nothing you wanted to do with it? It’s not enough to hoard data hoping for patterns; to create the true promise of a big data revolution the industry needs big apps.
Facebook Marketer Buddy Media Acquires Social Analytics Provider Spinback
With Facebook expected to outpace Yahoo (NSDQ: YHOO) as the biggest outlet for display ad dollars in the U.S. this year, any company that ha…
Apple Tops Brand Rankings: What’s The Takeaway For Mobile?
Apple (NSDQ: AAPL) is still a ways behind companies like Samsung and Nokia (NYSE: NOK) when it comes to overall mobile market share, but it’…
Mobile Ad Network Jumptap Closes $25 Million Funding Round
Mobile ad network Jumptap has closed a $25 million fourth round funding. The Cambridge, MA-based company plans to use the proceeds for hires…
Independent But Growing: Mobile Ad Network Jumptap Closes $25 Million Round
As consolidation continues in the mobile ad space — with Greystripe most recently getting bought by ValueClick (NSDQ: VCLK) — one of the r…
Targeted TV Provider Invidi Closes $49 Million Round With DirecTV
TV ad targeter Invidi Technologies has closed a whopping $49 million fourth round with the addition of DirecTV (NYSE: DTV) as an investor. T…
Vice Media Takes Investment From WPP, Others
Sir Martin Sorrell may not seem like the kind of chap who reads an online magazine about BMXing, bathroom assaults and art socks – but his W…
WPP Buys Another Digital Agency; This Time, In Vietnam
WPP has a venn diagram representing its two fastest-growing segments – digital and emerging-markets. Now it’s making another acquisition rig…
Foursquare’s New Venue Database: The Next Step For Location Domination?
A significant move from foursquare could see the mobile check-in social network extend its location-aware services into totally new areas: t…
@ MWC: Big Media Is On The Fence Over New In-App Charges
While Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) are battling it out to woo publishers with their in-app payment services, I asked major con…
@ MWC: Sorrell: Location Is The “Holy Grail”, WPP Looking For Acquisitions
On a panel today talking about the power of apps at the Mobile World Congress in Barcelona, the CEO of WPP, Martin Sorrell, called location…
‘Open’ App Store GetJar Picks Up $25 Milion To Target Android Users
The strong third player in apps, GetJar, has today announced that it has picked up a massive $25 million round in a third round of funding,…
Kantar Video Study Underscores Super Bowl’s Two-Point Conversion
A study released Friday by WPP research arm Kantar Video underscores just how impactful the internet can be for Super Bowl ads. It only goes…
The Morning Lowdown 01-26-11
» “Rupert Murdoch has to succeed,” declared WPP CEO Martin Sorrell at the Natpe conference. He was was specifically referring the…
DLD: Slides/Video: Is The Click The Right Currency For Ad Effectiveness?
If clicks were actual currency it would take a huge number to buy one dollar — and it’s getting worse. Why? Click rates are shrinking, a ve…
WPP’s MediaCom NA Promotes Digital Head Goldhersz To CEO
In yet another sign of how crucial it is for media buying agencies to have a tight digital focus, Harvey Goldhersz, a veteran of WPP Group’s…
WPP Digital Acquires Blue State Digital
Blue State Digital, the interactive ad shop best known for managing then-candidate Obama’s online advertising efforts, has been acquired by…
Forecast Wrap-up: WPP Is Bullish On Display; eMarketer Revises Upward
The major ad holding companies released their respective spending forecasts today, so here’s a wrap-up: WPP is expecting display to rise 13.…
WPP Digital Invests $5 Million In Facebook Marketer Buddy Media
Buddy Media, which scored a $23 million funding round earlier this month, has raised an additional $5 million from WPP Digital. The investme…
WPP’s Kantar Video: ‘Gross Ratings Points’ Are For TV, Not Online Video
After years of planning, WPP Group’s Kantar Video is releasing a video platform for marketers that will let them syndicate video and track i…
The Morning Lowdown 10.15.10
» As expected, Warner Bros. (NYSE: TWX) Television Group has acquired a majority stake in UK production company Shed Media. [The…
Display Revenue Growth Outpaced By Total Ad Market In First Half 2010
The softening of the economic recovery and weaker consumer spending didn’t dim ad expenditures in the first half of the year, as the general…
The Morning Lowdown 08.26.10
» Former US Weekly editor Janice Min is spicing up The Hollywood Reporter — but is the venerable trade mag getting too gossipy?…
How Cell Phones Can Unlock Ride Sharing
Adding mobile apps to ride-sharing options will open up the services to all those car poolers that just don’t want to plan in advance. On the other hand, maybe that’s not such a good thing.
After Two Years, WPP’s 24/7 Puts David Moore Back In The CEO Seat
It was exactly two years ago today that David Moore stepped aside as CEO of WPP Group interactive shop 24/7 RealMedia to take on the more ge…
WPP Buying In To Chinese Digital Ad Measurement
Sir Martin Sorrell regularly identifies the two big growth opportunities as being digital and the BRIC countries.
So it’s no surprise WPP i…
WPP Inches Back To Growth
By Mark Sweney: Sir Martin Sorrell’s advertising group, WPP, today reported an increase in like-for-like revenues of 1 percent in March
Weekend Investment Round-Up: WPP, Axel Springer, ITV.com
From the weekend papers…
— WPP: The ad firm has already bought several digital firms, and CEO Martin Sorrell says WPP is still looking -…
WPP: Digital Will Be Two-Thirds Of Our Business In Three Years
WPP has pledged that new media services will make up two-thirds its revenues in “three or four years” and that it expects 2010 to be a stabl…
WPP’s Sorrell: Google Blundered In China, Should Open Its Robe To Europe
With a possible European Commission antitrust inquiry looming over Google (NSDQ: GOOG), the advertising boss who says “we’re Google’s bigges…
Why Yahoo Should Buy WPP
Alok Kejriwal is CEO and co-founder of the online gaming company games2win.com. He blogs at rodinhood.com.
In October of last year alone, Y…
Online Buzz Tracker Visible Technologies Gets $22 Million More
Visible Technologies, which helps companies track what people are saying about them online, has raised $22 million in a third round of fundi…
Google Hires Former Enfatico CEO Boone To Manage Agency Development
Google (NSDQ: GOOG) has hired ad industry vet Torrence Boone as managing director for agency development in North America, Ad Age reported.…
GroupM North America Reorg Puts Digital Chief Rob Norman In The CEO Seat
Rob Norman (pictured) will add the title of CEO of GroupM North America to his current role as head of GroupM Interactive, the WPP media uni…
UK Advertising’s Nuclear Winter Thaws? GroupM Raises 2010 Forecast, But Online Stagnant
Is that the sound of ice breaking? Marketers, advertisers and publishers will have to wait for the real recovery, but a new revised forecast…
Ad Groups Bet On Cost Cuts, Digital Investment, Emerging Markets In 2010
With ad buyer Aegis Media’s earnings release on Thursday, the big European ad groups’ Q3 financials are now in.
So what do they show? On th…
Earnings: WPP Sales Fall In ‘Less Worse’ Q3
WPP CEO Sir Martin Sorrell had predicted a two percent revenue fall for 2009, then revised it downward to four percent after a lackustre fir…
Yahoo Puts Goodby In The Lead On Brand Campaign, Tells Ogilvy To Step Aside
Just a month into its $100 million branding campaign, Yahoo (NSDQ: YHOO) is switching gears and handing the reins to Omnicom Group shop Good…
WPP’s Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience
With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to mo…
Vid-Biz: Ratings, PSP, WGAE
Fall Season Start Not That Great; despite the rosy stories about strong debuts, NBC, ABC and the CW’s ratings are down. (TV…
Court Dismisses WPP’s $13 Million Lawsuit Against Spot Runner; WPP Plans To Appeal
WPP Group’s lawsuit against web-based TV creative ad agency Spot Runner for securities fraud and breach of contract has been dismissed, sou…
Sir Martin Sorrell On Turnaround, India, Advertising, Digital Media
It would be too early to talk about a turnaround in businesses till 2010, said Sir Martin Sorrell, the celebrated chief executive of adverti…
Delaware Ad Firm Sues JTW, WPP Over Bing Product Placement Campaign
Denizen, a small Delaware ad firm, is suing JWT and its parent WPP over the idea to use product placement to promote Microsoft (NSDQ: MSFT)…
Earnings: WPP Revenue Slides But Digital Target On Track
In the first half of 2009, advertising group WPP made one quarter of its revenue from its digital activities, showing that advertisers are i…
Spot Runner Cofounder Shaw Awarded Millions In Arbitration
Another twist in the Spot Runner saga, as the once white-hot company, already being sued by WPP for $13 million for securities fraud and bre…
NebuAd Bites the Dust
NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has…
Industry Moves: GroupM Interaction; ITV Digital; UBM Appoints Two Execs
— Group M Interaction: WPP’s GroupM network of advertising businesses has appointed Jakob Nielsen as MD of its Interaction digital arm (not…
Fight Breaks Out Among Spot Runner Investors
Pump-and-dump is not a phrase normally associated with startups. But that is exactly what WPP is accusing its fellow investors in Los…
WPP Slaps Spot Runner With $13M Securities Fraud Suit
Web-based TV creative ad agency Spot Runner is being sued by WPP Group for securities fraud and breach of contract, AdAge reports. WPP, whic…
Analysts’ Consensus: 2009 Online Ad Spend Will Grow 3.94 Percent
The forecasts are in – so, with a quarter of the year gone, how is the UK’s digital economy faring? And what do experts expect to happen in…
Earnings: WPP Predicts Two Percent Drop In 2009 Revenue; 2008 Profits, Revenue Up
Last year was good, this year will be far worse and next year we might start to see some recovery in advertising spend and the economy. That…
How The Internet is Blurring The Lines Between Creative And Ad Buying At WPP
Between the late ’90s and early 2000s, ad-holding companies began setting up clearer operating lines for their agencies: some would concentr…
@ DeSilva + Phillips: WPP’s Spence: ‘We Got The Memo: Keep On Acquiring’
While the sputtering economy has slowed M&A activity considerably the last few months, WPP Group apparently didn’t get the memo that now’s t…
WPP Takes 49 Percent Stake In South African Agency
In addition to investing $25 million in Seattle web analytics firm Omniture this week, WPP Group CEO Sir Martin Sorrell also took time out a…
WPP Invests $25 Million In Online Audience Researcher Omniture
WPP Group has made a $25 million investment in web analytics firm Omniture as the two plan are putting together a marketing consultancy. The…
WPP’s Sorrell: 2009 ‘Very Tough’, Zuckerberg Made Mistake On Beacon
No surprise that Martin Sorrell sees the next few months as “very tough”, but the WPP ad group CEO also reckons the financial markets will i…
WPP Phasing Out MediaCom Digital Unit Beyond Interaction
WPP Group will discontinue media buying and planning shop MediaCom’s Beyond Interaction unit as it seeks to further streamline its tradition…
WPP To Cut ‘Thousands’ Of Staffers; North America And Europe Bear The Brunt
Ad holding company WPP Group is beginning the new year with preparations to lay off of thousands at its global agencies, Guardian reported.…
WPP To Cut ‘Thousands’ Of Staffers; North America And Europe Bear The Brunt
Ad holding company WPP Group is beginning the new year with preparations to lay off of thousands at its global agencies, Guardian reported.…
In Followup To TNS Takeover, WPP And Nielsen Trade Research Assets
UK ad-holding company WPP Group, fresh off its takeover of audience researcher TNS, has sold its 50 percent stake in TV researcher AGB Niels…
TNS CEO David Lowden Leaves In WPP Takeover
WPP
Earnings: WPP Sales Up In Third Quarter; Expects ‘Very Tough 2009’
Ad holding company WPP Group reported a 16 percent rise in sales in the third quarter, boosted by the stronger dollar and euro against the p…
TNS’ Saga Nears Its Close As WPP Declares Victory
WPP Group says it’s ready to close the deal for its £1.14 billion ($2 billion) takeover of TNS Media Intelligence, having received the supp…
TNS’ Saga Nears Its Close, As WPP Declares Victory
WPP Group says it’s ready to close the deal for its $2 billion (£1.14 billion) takeover of TNS Media Intelligence, having received the supp…
TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal
After months of repeatedly rebuffing WPP Group’s $2 billion (£1.14 billion) takeover bid, media measurement firm TNS is now telling its sha…
WPP Extends Deadline For TNS Decision Yet Again; Shareholder Support For Deal Rises To 60 Percent
The saga of WPP Group’s bid to acquire audience reacher TNS Media Intelligence will continue on into next week. The ad holding company is ex…
WPP Could Win The Battle For TNS By Week’s End: Report
WPP Group CEO Sir Martin Sorrell’s persistence could finally pay off this week. After months of having its offers rejected again and again b…
TNS Continues Fending Off WPP, Predicts Strong Growth As A Standalone
TNS’ planned merger with rival German audience researcher GfK may be dead, but the company is not about to give in to WPP Group’s advances j…
WPP Digital Acquires Minority Stake in Proclivity Systems
WPP Digital has acquired a minority stake in online analytics provider Proclivity Systems, Brand Republic reported. The New York-based firm…
Industry Moves: Digitas’ Prescott Joins New WPP Digital Production Unit As CEO
Former Digitas exec Neal Prescott has been named CEO of WPP Digital’s new production services unit, Deliver. The new unit will tie together…
GfK Ends Bid For TNS — All Clear For WPP Takeover?
German audience measurement firm GfK appears to be withdrawing its bid for British research company Taylor Nelson Sofres, according to Reute…
Mobile Search Firm JumpTap Raises $26 Million For Expansion Plans; Bumps Up Total To $72 Million
Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in…
Mobile Search Firm JumpTap Raises $26 Million For Expansion Plans; Bumps Up Total To $72 Million
Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in…
Microsoft Considers Unloading aQuantive’s Avenue A/Razorfish To WPP; Possible Price: $800M — Report
Microsoft’s talks with WPP Group seem to be taking a more serious turn on the subject of the software giant selling off digital ad shop, Ave…
WPP’s Wunderman Takes Majority Stake In Russian Digital Shop Alite
WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency A…
WPP’s Wunderman Takes Majority Stake In Russian Digital Shop Alite
WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency A…
WPP Makes Hostile Bid For TNS; GfK Considers Cash Bid In Response
As expected, WPP Group is making a hostile bid for audience measurement firm Taylor Nelson Sofres, which has rejected the ad holding company…
TNS Rejects Latest WPP Offer, Deadline Stopclock Begins To Tick
Market research firm Taylor Nelson Sofres (TNS) is really playing hard ball with Sir Martin Sorrell’s WPP. It has now rejected yet another b…
Sorrell: Google Going From ‘Frenemy’ To ‘Froe’; WPP CEO Grills GOOG, YHOO, MSFT At Cannes
Perhaps the title of the Cannes International Advertising Festival panel — “From Metrics to Brand: Online’s Next Challenge”– was deliberat…
Sorrell: Google Going From ‘Frenemy’ To ‘Froe’; WPP CEO Grills GOOG, YHOO, MSFT At Cannes
Perhaps the title of the Cannes International Advertising Festival panel — “From Metrics to Brand: Online’s Next Challenge”– was deliberat…
WPP’s TNS Bid – Can Sorrell Count On A Rebel Within?
This WSJ.com article doesn’t add much news to WPP’s ongoing bid for market research firm Taylor Nelson Sofres (TNS) – but it does posit one…
TNS Founder Prefers WPP Over GfK, Sorrell Undecided On Outcome
Not that Liz Nelson will have much say over the matter anymore, but the co-founder of market research firm Taylor Nelson Sofres has spoken o…
Despite Continued Rejection, TNS Opens Books To WPP
Audience measurement firm Taylor Nelson Sofres is pressing ahead with its merger with its German counterpart GfK, but it has nevertheless ag…
WPP Invests In Online Media Buying Firm Yield Software; Total $6 Million
We missed this one last week: WPP, the online ad giant, has invested in Yield Software, a new online media buying and marketing software sys…
WPP’s Sorrell On TNS/GfK: ‘Two Drunkards Propped Up By A Lamp-Post’
WPP chief Sir Martin Sorrell is now resorting to a kind of name calling in his continuing pursuit of audience measurement firm Taylor Nelson…
TNS Seals GfK Merger, Forcing WPP’s Hand On Expected Third Offer
Audience measurement firm Taylor Nelson Sofres has confirmed its merger with German rival GfK in a probable attempt to stave off a third acq…
More On WPP-Yahoo Exchange Deal: Walrath: ‘We’ve Reached Scale’
Although WPP CEO Sir Martin Sorrell used the term “frenemy” to describe Google’s (NSDQ: GOOG) relationship to the ad industry, to a lesser d…
Yahoo, WPP Partner On Ads Marketplace, Right Media Linkage
Consoling each other at acquisition travails and an overly-dominant Google (NSDQ: GOOG) respectively, Yahoo (NSDQ: YHOO) and WPP are trumpet…
TNS To WPP: What Part Of No Don’t You Understand?
Despite increasing its bid to £996 million ($1.938 billion) from £948 million ($1.844 billion), WPP Group has been rejected a second time…
YHOO-MSFT Breakdown ‘A Shame For Advertising’: WPP’s Sorrell
The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, accor…
WPP Expected To Bid Higher For TNS; Sorrell: Rejection Was ‘Cavalier’; TNS: Offer Was ‘Derisory’
Although WPP Group’s £1 billion ($1.9 billion) offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend,…
Audience Measurement Firm TNS Rejects WPP’s £1 Billion Offer
Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s £1 billion ($1.9 billion) offer as “opportunistic” and undervaluin…
WPP To Relocate To Lower Tax Bill
WPP may join the growing number of UK businesses planning to relocate to Ireland to lower their tax bill. Accountancy Age reports that the a…
WPP Takes Stake In HDT Ad Firm To Buy Further In To China
Adding yet another overseas string to its bow, advertising group WPP’s WPP Digital division is buying a minority stake in Chinese rich media…
WPP Amongst $50 Million Investors In Game Maker Realtime Worlds
One way to start playing in in-game advertising – forget middlemen; buy a game maker. WPP has acquired a minority stake in Dundee, Scotland-…
WPP Unit Acquires Majority Of Tech PR House AxiCom
Cohn & Wolfe, the PR agency owned by advertising giant WPP, is buying a majority stake in tech-centric European PR house AxiCom. The price i…
10-K Watch: Getty, Interpublic, IAC, Valueclick, Akamai, Navteq, Media General
The world’s going crazy with 10-K’s…and we’re making it easy for you. Our motto, just in case you didn’t know: We kill ourselves, so you d…
Earnings: WPP Group Yearly Profit Rises 6.9 Percent; Sir Martin Hopes For Microsoft-Yahoo Union
Ad holding company WPP Group posted higher 2007 earnings, as net income rose 6.9 percent to 465.9 million pounds ($925.8 million) from 435.…
Feb. 29, 2008: Happy Leap Day!
SAI: WPP Sees Some Ad Slowdown in the U.S., More to Come ArsTechnica: Intel Unveils New Embedded 45nm Xeons, Updates Chipsets Austin…
WPP Digital Buys 75 Percent of Web Designer HealthWallace’s Outstanding Shares
WPP Digital, the new media investment arm of the ad holding company, has acquired 75 percent of the issued capital of HeathWallace, a UK web…
WPP Takes Stake In Engagement Metrics Firm NuConomy
WPP Group’s digital investment arm has bought an unspecified stake in web-analytics company NuConomy, according to Thomson Financial. The am…
WPP’s Group M Buys LaComunidad Viral Campaign Agency
Ad group WPP has bought another interactive agency, this time through its Group M communications arm. Group M has acquired Amsterdam-based i…
Mobile-Based Ad Tracking Firm IMMI Gets $25 Million Funding From WPP and Others
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm, has raised a big $25 million in its third round of funding. The roun…
Mobile-Based Ad Tracking Firm IMMI Gets $25 Million Funding From WPP and Others
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm, has raised a big $25 million in its third round of funding. The roun…
WPP's Wunderman Buys Chinese Digital Ad Network Agenda
As speculation continues on whether WPP Group will buy another U.S. digital shop, the company’s Wunderman marketing services unit has acquir…
WPP Makes Run At Canadian Digital Shop Nurun: Report
WPP Group is upping the ante in its six-month-long pursuit of Montreal-based interactive marketing strategist Nurun, The Globe and Mail repo…
Ogilvy To Layoff 50-100 In New York As Clients Shift To Digital: Report
WPP Group’s Ogilvy & Mather Worldwide is expected to cut between 50 and 100 jobs in its New York office, AdAge reports. The layoffs are bein…
Set-Top Box Ad-Targeter Invidi Raises $25 Million; Round Led By WPP Group
Ad-delivery technology provider Invidi has raised $25 million in a third round financing, led by WPP Group, along with previous backers Menl…
@ UBS Media Week: Sorrell: WPP Looks To Emerging Markets For Next Wave Of Digital Acquisitions
After completing several acquisitions in the interactive ad space all over the globe this year, WPP Group CEO Sir Martin Sorrell expects to…
@ UBS Media Week: Sorrell: WPP Looks To Emerging Markets For Next Wave Of Digital Acquisitions
Laying out the challenges and opportunities facing advertising companies, Sir Martin Sorrell, WPP Group’s CEO, opened his presentation for t…
WPP Buys 75 Percent Of Indian Online Ad Agency Quasar
WPP, the global ad agency holding company, is buying a 75 percent stake in Indian online media agency Quasar Media. This puts to rest the sp…
WPP Acquires 75 Percent In Quasar Media; “It’s Not An Exit” Says Harish Bahl
The official announcement is in: WPP Digital has acquired 75 percent stake in Quasar Media, a subsidiary of the Smile Interactive Technology…
WPP Acquires 75 Percent In Indian Digital Agency Quasar Media
Nikhil on our sister site contentSutra writes: The official announcement is in: WPP Digital has acquired 75% stake in Mumbai- and Bangalore-…
WPP Buying Indian Online Ad Agency Quasar
WPP, the global ad agency holding company, is buying online media agency Quasar Media. This puts to rest the speculation that has been on fo…
WPP Acquires Interactive Ad Shop Blast Radius; Agency To Become Part Of Wunderman Network
WPP Group has acquired digital ad shop Blast Radius for an undisclosed sum. The Vancouver-based interactive agency will be folded into WPP’s…
WPP Buys LA Interactive Agency Schematic, Developer Of New ITV.com
WPP’s (LON:WPP) digital odyssey continues; the advertising services group is buying Schematic – a Los Angeles-based interactive design agenc…
