AT&T and Chernin Group jointly acquire majority stake in Fullscreen through Otter Media
Otter Media, the adorably-named joint venture between AT&T and the Chernin Group, just bought a majority stake in Fullscreen.
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Otter Media, the adorably-named joint venture between AT&T and the Chernin Group, just bought a majority stake in Fullscreen.
Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.
Twitter has signed another global partnership with one of the world’s largest advertising firms, aimed at allowing the company’s clients to target their ads to specific Twitter users based on their behavior on the network.
The world’s largest advertising agency is buying yet another specialist digital outfit – this time, it’s one of the sector’s biggest, and it will form the basis of a new Silicon Valley digital investment strategy.
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe…
Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report…
RIM (NSDQ: RIMM) is taking a beating at the moment from handset makers like Apple (NSDQ: AAPL) and Samsung, which have eaten into a smartpho…
Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent st…
The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas – digital and em…
WPP and Revolution Capital are making a second investment in InGameAdvertising, the Shanghai-based Chinese in-game advertising network.
Sir Martin Sorrell’s WPP has slashed its full-year growth forecast to 5%, after reporting organic revenue growth of 4.7% in the third quarte…
Chinese digital ads measurement firm Moment Systems is taking a $20 million second round investment led by Kleiner Perkins Caufield & Byers…
» Price-Fixing Case Against Apple (NSDQ: AAPL), Major Book Publishers Mushrooms (paidContent)
» Microsoft (NSDQ: MSFT…
Sir Martin Sorrell has thrown his support behind the launch of a Sun on Sunday to bolster the weekend newspaper market.
While most large ad budgets have been locked in for the next few months, unless there is a miraculous and quick economic turnaround, the ad…
Blyk, the once-groundbreaking mobile ad company that offered young users free mobile services in exchange for getting ads on their devices,…
“Direct, digital and interactive have resumed their relatively stronger growth rate, when compared to traditional media,” according to the w…
One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad…
In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has spli…
With publishers looking to e-commerce to supplement a shrinking share of ad dollars, it’s natural the advertising agencies expand their mark…
Affectiva, a Massachusetts start-up spun out of the MIT Media Lab, has nabbed $5.7 million in Series B funding to help it pursue technology which helps recognize and measure human emotions. The company sees big opportunities in helping companies understand and gauge how people are feeling.
Digital advertising — at least the portion that is measured – will make up a 17 percent share of all global advertising this year, a full p…
The deals just kept coming in the first half of the year and thanks to increasing competition in the advertising agency and digital marketin…
WPP Group has launched Xaxis, an in-house data management platform that will allow its media buying agency Group M to provide audience targe…
Trying to get beyond the notion that “paid media” (e.g., advertising) is naturally reinforced by “earned media” (news articles, Likes/retwee…
WPP Group creative shop JWT is looking to forge a closer relationship with new tech companies and is sponsoring the TechStars’ New York summ…
A day after AOL (NYSE: AOL) held a gala presentation for analysts in New York’s Soho, execs are now descending on France for the week-long C…
A look at some of the big stories in mobile today: Microsoft (NSDQ: MSFT) details updates to its own mobile cloud services, SkyDrive; Ninten…
Surveying the digital M&A landscape a few months ago, WPP Group talked about “some speculative froth” has developing in markets like Brazil,…
To Digitas, Razorfish, VivaKi and Publicis Modem, add Rosetta. Publicis, one of the big four global advertising groups, is buying the Prince…
What if you amassed petabytes of data and then realized you had nothing you wanted to do with it? It’s not enough to hoard data hoping for patterns; to create the true promise of a big data revolution the industry needs big apps.
With Facebook expected to outpace Yahoo (NSDQ: YHOO) as the biggest outlet for display ad dollars in the U.S. this year, any company that ha…
Apple (NSDQ: AAPL) is still a ways behind companies like Samsung and Nokia (NYSE: NOK) when it comes to overall mobile market share, but it’…
Mobile ad network Jumptap has closed a $25 million fourth round funding. The Cambridge, MA-based company plans to use the proceeds for hires…
As consolidation continues in the mobile ad space — with Greystripe most recently getting bought by ValueClick (NSDQ: VCLK) — one of the r…
TV ad targeter Invidi Technologies has closed a whopping $49 million fourth round with the addition of DirecTV (NYSE: DTV) as an investor. T…
Sir Martin Sorrell may not seem like the kind of chap who reads an online magazine about BMXing, bathroom assaults and art socks – but his W…
WPP has a venn diagram representing its two fastest-growing segments – digital and emerging-markets. Now it’s making another acquisition rig…
A significant move from foursquare could see the mobile check-in social network extend its location-aware services into totally new areas: t…
While Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) are battling it out to woo publishers with their in-app payment services, I asked major con…
On a panel today talking about the power of apps at the Mobile World Congress in Barcelona, the CEO of WPP, Martin Sorrell, called location…
The strong third player in apps, GetJar, has today announced that it has picked up a massive $25 million round in a third round of funding,…
A study released Friday by WPP research arm Kantar Video underscores just how impactful the internet can be for Super Bowl ads. It only goes…
» “Rupert Murdoch has to succeed,” declared WPP CEO Martin Sorrell at the Natpe conference. He was was specifically referring the…
If clicks were actual currency it would take a huge number to buy one dollar — and it’s getting worse. Why? Click rates are shrinking, a ve…
In yet another sign of how crucial it is for media buying agencies to have a tight digital focus, Harvey Goldhersz, a veteran of WPP Group’s…
Blue State Digital, the interactive ad shop best known for managing then-candidate Obama’s online advertising efforts, has been acquired by…
The major ad holding companies released their respective spending forecasts today, so here’s a wrap-up: WPP is expecting display to rise 13.…
Buddy Media, which scored a $23 million funding round earlier this month, has raised an additional $5 million from WPP Digital. The investme…
After years of planning, WPP Group’s Kantar Video is releasing a video platform for marketers that will let them syndicate video and track i…
» As expected, Warner Bros. (NYSE: TWX) Television Group has acquired a majority stake in UK production company Shed Media. [The…
The softening of the economic recovery and weaker consumer spending didn’t dim ad expenditures in the first half of the year, as the general…
» Former US Weekly editor Janice Min is spicing up The Hollywood Reporter — but is the venerable trade mag getting too gossipy?…
Adding mobile apps to ride-sharing options will open up the services to all those car poolers that just don’t want to plan in advance. On the other hand, maybe that’s not such a good thing.
It was exactly two years ago today that David Moore stepped aside as CEO of WPP Group interactive shop 24/7 RealMedia to take on the more ge…
Sir Martin Sorrell regularly identifies the two big growth opportunities as being digital and the BRIC countries.
So it’s no surprise WPP i…
By Mark Sweney: Sir Martin Sorrell’s advertising group, WPP, today reported an increase in like-for-like revenues of 1 percent in March
From the weekend papers…
— WPP: The ad firm has already bought several digital firms, and CEO Martin Sorrell says WPP is still looking -…
WPP has pledged that new media services will make up two-thirds its revenues in “three or four years” and that it expects 2010 to be a stabl…
With a possible European Commission antitrust inquiry looming over Google (NSDQ: GOOG), the advertising boss who says “we’re Google’s bigges…
Alok Kejriwal is CEO and co-founder of the online gaming company games2win.com. He blogs at rodinhood.com.
In October of last year alone, Y…
Visible Technologies, which helps companies track what people are saying about them online, has raised $22 million in a third round of fundi…
Google (NSDQ: GOOG) has hired ad industry vet Torrence Boone as managing director for agency development in North America, Ad Age reported.…
Rob Norman (pictured) will add the title of CEO of GroupM North America to his current role as head of GroupM Interactive, the WPP media uni…
Is that the sound of ice breaking? Marketers, advertisers and publishers will have to wait for the real recovery, but a new revised forecast…
With ad buyer Aegis Media’s earnings release on Thursday, the big European ad groups’ Q3 financials are now in.
So what do they show? On th…
WPP CEO Sir Martin Sorrell had predicted a two percent revenue fall for 2009, then revised it downward to four percent after a lackustre fir…
Just a month into its $100 million branding campaign, Yahoo (NSDQ: YHOO) is switching gears and handing the reins to Omnicom Group shop Good…
With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to mo…
Fall Season Start Not That Great; despite the rosy stories about strong debuts, NBC, ABC and the CW’s ratings are down. (TV…
WPP Group’s lawsuit against web-based TV creative ad agency Spot Runner for securities fraud and breach of contract has been dismissed, sou…
It would be too early to talk about a turnaround in businesses till 2010, said Sir Martin Sorrell, the celebrated chief executive of adverti…
Denizen, a small Delaware ad firm, is suing JWT and its parent WPP over the idea to use product placement to promote Microsoft (NSDQ: MSFT)…
In the first half of 2009, advertising group WPP made one quarter of its revenue from its digital activities, showing that advertisers are i…
Another twist in the Spot Runner saga, as the once white-hot company, already being sued by WPP for $13 million for securities fraud and bre…
NebuAd, the company that planned to enable Internet Service Providers to offer behavioral advertising based on a person’s web surfing history, has…
— Group M Interaction: WPP’s GroupM network of advertising businesses has appointed Jakob Nielsen as MD of its Interaction digital arm (not…
Pump-and-dump is not a phrase normally associated with startups. But that is exactly what WPP is accusing its fellow investors in Los…
Web-based TV creative ad agency Spot Runner is being sued by WPP Group for securities fraud and breach of contract, AdAge reports. WPP, whic…
The forecasts are in – so, with a quarter of the year gone, how is the UK’s digital economy faring? And what do experts expect to happen in…
Last year was good, this year will be far worse and next year we might start to see some recovery in advertising spend and the economy. That…
Between the late ’90s and early 2000s, ad-holding companies began setting up clearer operating lines for their agencies: some would concentr…
While the sputtering economy has slowed M&A activity considerably the last few months, WPP Group apparently didn’t get the memo that now’s t…
In addition to investing $25 million in Seattle web analytics firm Omniture this week, WPP Group CEO Sir Martin Sorrell also took time out a…
WPP Group has made a $25 million investment in web analytics firm Omniture as the two plan are putting together a marketing consultancy. The…
No surprise that Martin Sorrell sees the next few months as “very tough”, but the WPP ad group CEO also reckons the financial markets will i…
WPP Group will discontinue media buying and planning shop MediaCom’s Beyond Interaction unit as it seeks to further streamline its tradition…
Ad holding company WPP Group is beginning the new year with preparations to lay off of thousands at its global agencies, Guardian reported.…
Ad holding company WPP Group is beginning the new year with preparations to lay off of thousands at its global agencies, Guardian reported.…
UK ad-holding company WPP Group, fresh off its takeover of audience researcher TNS, has sold its 50 percent stake in TV researcher AGB Niels…
WPP
Ad holding company WPP Group reported a 16 percent rise in sales in the third quarter, boosted by the stronger dollar and euro against the p…
WPP Group says it’s ready to close the deal for its £1.14 billion ($2 billion) takeover of TNS Media Intelligence, having received the supp…
WPP Group says it’s ready to close the deal for its $2 billion (£1.14 billion) takeover of TNS Media Intelligence, having received the supp…
After months of repeatedly rebuffing WPP Group’s $2 billion (£1.14 billion) takeover bid, media measurement firm TNS is now telling its sha…
The saga of WPP Group’s bid to acquire audience reacher TNS Media Intelligence will continue on into next week. The ad holding company is ex…
WPP Group CEO Sir Martin Sorrell’s persistence could finally pay off this week. After months of having its offers rejected again and again b…
TNS’ planned merger with rival German audience researcher GfK may be dead, but the company is not about to give in to WPP Group’s advances j…
WPP Digital has acquired a minority stake in online analytics provider Proclivity Systems, Brand Republic reported. The New York-based firm…
Former Digitas exec Neal Prescott has been named CEO of WPP Digital’s new production services unit, Deliver. The new unit will tie together…
German audience measurement firm GfK appears to be withdrawing its bid for British research company Taylor Nelson Sofres, according to Reute…
Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in…
Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in…
Microsoft’s talks with WPP Group seem to be taking a more serious turn on the subject of the software giant selling off digital ad shop, Ave…
WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency A…
WPP Group continues its steady pace of digital purchases in growing markets today by taking a majority stake in Russian interactive agency A…
As expected, WPP Group is making a hostile bid for audience measurement firm Taylor Nelson Sofres, which has rejected the ad holding company…
Market research firm Taylor Nelson Sofres (TNS) is really playing hard ball with Sir Martin Sorrell’s WPP. It has now rejected yet another b…
Perhaps the title of the Cannes International Advertising Festival panel — “From Metrics to Brand: Online’s Next Challenge”– was deliberat…
Perhaps the title of the Cannes International Advertising Festival panel — “From Metrics to Brand: Online’s Next Challenge”– was deliberat…
This WSJ.com article doesn’t add much news to WPP’s ongoing bid for market research firm Taylor Nelson Sofres (TNS) – but it does posit one…
Not that Liz Nelson will have much say over the matter anymore, but the co-founder of market research firm Taylor Nelson Sofres has spoken o…
Audience measurement firm Taylor Nelson Sofres is pressing ahead with its merger with its German counterpart GfK, but it has nevertheless ag…
We missed this one last week: WPP, the online ad giant, has invested in Yield Software, a new online media buying and marketing software sys…
WPP chief Sir Martin Sorrell is now resorting to a kind of name calling in his continuing pursuit of audience measurement firm Taylor Nelson…
Audience measurement firm Taylor Nelson Sofres has confirmed its merger with German rival GfK in a probable attempt to stave off a third acq…
Although WPP CEO Sir Martin Sorrell used the term “frenemy” to describe Google’s (NSDQ: GOOG) relationship to the ad industry, to a lesser d…
Consoling each other at acquisition travails and an overly-dominant Google (NSDQ: GOOG) respectively, Yahoo (NSDQ: YHOO) and WPP are trumpet…
Despite increasing its bid to £996 million ($1.938 billion) from £948 million ($1.844 billion), WPP Group has been rejected a second time…
The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, accor…
Although WPP Group’s £1 billion ($1.9 billion) offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend,…
Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s £1 billion ($1.9 billion) offer as “opportunistic” and undervaluin…
WPP may join the growing number of UK businesses planning to relocate to Ireland to lower their tax bill. Accountancy Age reports that the a…
Adding yet another overseas string to its bow, advertising group WPP’s WPP Digital division is buying a minority stake in Chinese rich media…
One way to start playing in in-game advertising – forget middlemen; buy a game maker. WPP has acquired a minority stake in Dundee, Scotland-…
Cohn & Wolfe, the PR agency owned by advertising giant WPP, is buying a majority stake in tech-centric European PR house AxiCom. The price i…
The world’s going crazy with 10-K’s…and we’re making it easy for you. Our motto, just in case you didn’t know: We kill ourselves, so you d…
Ad holding company WPP Group posted higher 2007 earnings, as net income rose 6.9 percent to 465.9 million pounds ($925.8 million) from 435.…
SAI: WPP Sees Some Ad Slowdown in the U.S., More to Come ArsTechnica: Intel Unveils New Embedded 45nm Xeons, Updates Chipsets Austin…
WPP Digital, the new media investment arm of the ad holding company, has acquired 75 percent of the issued capital of HeathWallace, a UK web…
WPP Group’s digital investment arm has bought an unspecified stake in web-analytics company NuConomy, according to Thomson Financial. The am…
Ad group WPP has bought another interactive agency, this time through its Group M communications arm. Group M has acquired Amsterdam-based i…
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm, has raised a big $25 million in its third round of funding. The roun…
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm, has raised a big $25 million in its third round of funding. The roun…
As speculation continues on whether WPP Group will buy another U.S. digital shop, the company’s Wunderman marketing services unit has acquir…
WPP Group is upping the ante in its six-month-long pursuit of Montreal-based interactive marketing strategist Nurun, The Globe and Mail repo…
WPP Group’s Ogilvy & Mather Worldwide is expected to cut between 50 and 100 jobs in its New York office, AdAge reports. The layoffs are bein…
Ad-delivery technology provider Invidi has raised $25 million in a third round financing, led by WPP Group, along with previous backers Menl…
After completing several acquisitions in the interactive ad space all over the globe this year, WPP Group CEO Sir Martin Sorrell expects to…
Laying out the challenges and opportunities facing advertising companies, Sir Martin Sorrell, WPP Group’s CEO, opened his presentation for t…
WPP, the global ad agency holding company, is buying a 75 percent stake in Indian online media agency Quasar Media. This puts to rest the sp…
The official announcement is in: WPP Digital has acquired 75 percent stake in Quasar Media, a subsidiary of the Smile Interactive Technology…
Nikhil on our sister site contentSutra writes: The official announcement is in: WPP Digital has acquired 75% stake in Mumbai- and Bangalore-…
WPP, the global ad agency holding company, is buying online media agency Quasar Media. This puts to rest the speculation that has been on fo…
WPP Group has acquired digital ad shop Blast Radius for an undisclosed sum. The Vancouver-based interactive agency will be folded into WPP’s…
WPP’s (LON:WPP) digital odyssey continues; the advertising services group is buying Schematic – a Los Angeles-based interactive design agenc…