A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves beyond serving location-based mobile ads to offering inventory across eBay’s different online properties.
EBay is buying location-based service and ad network WHERE in a deal that gives it added ability to drive more local and offline commerce. The pick-up will add important talent and technology to eBay and PayPal as they look to become more locally relevant to users.
Mobile location app WHERE is taking the next step in the local recommendations game by integrating its service with Facebook and Bump, helping its 4 million users get and share suggestions more easily. The company updated its Android and iPhone apps today with the added functionality.
Cloudmade, Where, Placecast, Evri and Apigee presented their bids for the “next big idea” in mobile at today’s GigaOM Mobilize conference. If they’re an accurate sample, the future of mobile is all about location, smart filters and APIs.
Where Inc., a Boston-based company that started out as a geo-location centric app is trying to chart a new course for itself — by becoming a location-based ad network. Today, the company said it has bought LocalGinger, a local group-buying service for an undisclosed amount.
The popular mobile search and recommendation application Where today added a web site that enables users to sync information between the phone and PC. It’s a natural move that should provide a more detailed, immersive experience for those accessing the app via the fixed-line web.
Where, a location-based mobile application from Boston-based uLocate, is quickly becoming a must-have on newer mobile platforms such as the iPhone and Android.…