EBay puts WHERE to work as PayPal Media Network

A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves beyond serving location-based mobile ads to offering inventory across eBay’s different online properties.

WHERE CEO Doyle On eBay Deal

The mobile industry is notoriously fast-paced, but if it’s possible the race to build mobile payment systems is moving even faster. As big n…

Local, Mobile Ambitions Driving eBay’s Purchase of Where

EBay is buying location-based service and ad network WHERE in a deal that gives it added ability to drive more local and offline commerce. The pick-up will add important talent and technology to eBay and PayPal as they look to become more locally relevant to users.

WHERE Uses Facebook and Bump to Socialize Local Recommendations

Mobile location app WHERE is taking the next step in the local recommendations game by integrating its service with Facebook and Bump, helping its 4 million users get and share suggestions more easily. The company updated its Android and iPhone apps today with the added functionality.

Mobilize 2010: The Next Big Idea Gallery

Cloudmade, Where, Placecast, Evri and Apigee presented their bids for the “next big idea” in mobile at today’s GigaOM Mobilize conference. If they’re an accurate sample, the future of mobile is all about location, smart filters and APIs.

Where Buys Daily Deal Startup LocalGinger

More daily deal activity: Mobile app developer Where is buying LocalGinger, a startup which offers daily deals in four “second-tier” cities.…

Where Buys LocalGinger, Moves into Mobile Social Commerce

Where Inc., a Boston-based company that started out as a geo-location centric app is trying to chart a new course for itself — by becoming a location-based ad network. Today, the company said it has bought LocalGinger, a local group-buying service for an undisclosed amount.

Where Marries Geo-local App With the Web

The popular mobile search and recommendation application Where today added a web site that enables users to sync information between the phone and PC. It’s a natural move that should provide a more detailed, immersive experience for those accessing the app via the fixed-line web.