Weather Channel buys Weather Underground; brand stays

The largest weather news and information provider is about to get bigger. The Weather Channel Companies, owner of the cable network and, is acquiring , is acquiring San Francisco-based Weather Underground with a pledge to keep the oldest internet weather brand going.

Today’s forecast: Weather alerts on your smartphone

Starting Thursday, the U.S. National Weather Service will broadcast weather alerts to smartphones. Severe weather warnings, such as tornadoes, hurricanes, and snow blizzards will be sent via a text message in 90 characters or less. The service is free and users can opt-out at any time.

Weddar Makes Weather Reporting a Social Affair

The crowdsourced approach to weather reporting used by new iPhone app Weddar means you’ll have an impression of how weather on the ground actually feels, instead of just static numbers. Weddar co-founder Ricardo Fonseca thinks the human connection is what’s missing from the mobile weather game.

New Apps Bring Live Weather to Your iPhone Homescreen

Apple’s iOS home screen may be simple and effective, but it doesn’t offer much in the way of dynamically updating content. Two new apps, Fahrenheit and Celsius, do the best with what Apple provides to offer live local temperature readings without ever opening an app.