Upfronts

A Tale of Two Upfronts: How NBC and Fox Differ on Digital

At this week’s TV upfronts, NBC and Fox showed two very different approaches towards digital advertising and its importance in the broadcast TV business. While NBC told advertisers to ignore the web, Fox offered up the opportunity to buy its shows on any platform.

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Sluggish TV Upfront Doesn’t Benefit Online

The TV upfront negotiations between agencies and networks appears to be moving forward after a period of paralysis, but you can dismiss any…

AOL, Yahoo Ad Efforts Fail to Dent TV Upfront

Despite caveats from Yahoo and AOL that they weren’t directly challenging the dominance of the broadcast and cable upfront market with their…

AOL Pulls Out Ads From TV Upfronts

If there ever was a sign that AOL’s access business is in an identity crisis, this is it (the AOL-optimist’s view: upfronts don’t matter any…

Digital Upfronts: The Hispanic Channels

Telemundo, Univision, Azteca America and Fox Sports En Espanol did their TV upfront presentations this week, and lots of talk about digital…