The Plan By Yahoo, Hulu, Other Big Video Firms To Grab Upfront TV Ad Money
Madison Avenue’s upfront ad markets are the place where TV broadcasters and cable companies sell the bulk of their billions of dollars in co…
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Mobile Risks And Rewards In The Eye Of The Storm
For a concept that didn’t really exist a decade ago, we’ve certainly come to take mobile applications and access to the Internet for granted…
Apple Doesn’t Mind Clouds In Summer, Opens iCloud Beta Ahead Of Fall Debut
It’s still the middle of the summer but Apple (NSDQ: AAPL) has gone ahead and opened up its iCloud service, due this fall, as a beta for dev…
Apple TV Users Can Now Watch Purchased iTunes Shows, Not Just Rentals
Apple (NSDQ: AAPL) has linked its Apple TV device to television shows purchased from a user’s iTunes account, meaning that those in the Appl…
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A Tale of Two Upfronts: How NBC and Fox Differ on Digital
At this week’s TV upfronts, NBC and Fox showed two very different approaches towards digital advertising and its importance in the broadcast TV business. While NBC told advertisers to ignore the web, Fox offered up the opportunity to buy its shows on any platform.
Social Nets Pulled CPMs Down By 18 Percent Last Year
Ad spending on social networks like Facebook may be growing, but it’s not showing when it comes to CPMs — something which has implications…
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VivaKi: Letting Users Pick Video Ads Could Unlock $100 Million In Spending
Although online video continues to be one of the fastest rising ad categories, it also remains one of the smallest. So while TV networks hav…
A&E Taps Microsoft’s Admira For Targeted — And Limited — TV Media Buys
A&E is looking to test how well Microsoft’s addressable TV platform Admira can handle targeted media buys across some of its smaller channel…
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Earnings Call: Tweeting CBS: Moonves: Improvement ‘Very Steady, Very Real’
From my live Twitter coverage (sdkstl) of the CBS (NYSE: CBS) earnings call featuring Chairman Sumner Redstone, CEO Leslie Moonves, outgoing…
paidContent Quick Hits: 7.30.09
» Is Twitter ruining sports journalism by cutting out reporters and letting the athletes control the message? [USA Today]
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Earnings Call: Viacom’s Dauman: About Done With Upfront, Epix Signs Verizon
MTV Networks (NYSE: VIA) is “about done” with the upfront, Viacom CEO Philipe Dauman told analysts on the company’s Q2 earnings call this mo…
Sluggish TV Upfront Doesn’t Benefit Online
The TV upfront negotiations between agencies and networks appears to be moving forward after a period of paralysis, but you can dismiss any…
Vid-Biz: TV Tweets, Scorsese, Epix
Tweets Beat Official Releases in Upfronts; network execs and producers turn to Twitter to break news about the future of their shows.…
@ McGraw-Hill: NBCU's Zucker Calls Out Jon Stewart: Blaming CNBC Is 'Absurd'
NBC Universal (NYSE: GE) CEO Jeff Zucker, in a Q&A with Ellen Pollock, executive editor, BusinessWeek, opened the McGraw-Hill Media Summit…
Massive Installs New Leader, Seals Extended Ad Deals With Activision Blizzard
Microsoft’s Massive in-game ad division has a new leader: former Xbox Live GM JJ Richards. As ClickZ notes, Richards is a natural fit for th…
@ CBS Upfront: A Symphony Of Radio, Outdoor, Digital, And, Oh Right, TV
I’m seated on in a second-tier balcony at Carnegie Hall, a location that CBS Corp. President/CEO Les Moonves references as metaphor for “the…
@ NBC Upfront Video: Conan O’Brien Takes The Stage
Conan O’Brien took the stage to introduce the NBC Upfront and reminisce about how times have changed over the course of his 15-year tenure w…
Can Digital Escape Its Demons at Upfronts?
In a television upfront season that’s planned to be less flamboyant and expected to be less lucrative than in years past, digital…
NBC’s Not-An-Upfront Upfront Focus On “Endless Season”
NBC finally makes a decision: no upfronts, but a smaller “spotlight” event, and then series of client meetings with media buyers instead. As…
AOL, Yahoo Ad Efforts Fail to Dent TV Upfront
Despite caveats from Yahoo and AOL that they weren’t directly challenging the dominance of the broadcast and cable upfront market with their…
A Digital Scatter Market Emerges From TV Upfront
With the pageantry of the TV upfront presentations over, negotiations for the fall season’s ad dollars are well underway. While online media…
Updated: Industry Moves: Betty Cohen Resigns From Lifetime; Andrea Wong New President and CEO
Betty Cohen is out as president and CEO of Lifetime Entertainment Services Wednesday, a day after what I gather was one of the network’s mos…
@ AOL First Look: AOL’s ‘Amplify My Buy’ To Work With Advertisers And TV Nets
In addition to unveiling its upcoming broadband entertainment offerings at its First Look upfront, AOL also demonstrated some new ad-related…
‘First Look’ Upfront Asks Advertisers To See AOL As An Ad-Supported Business
AOL kicks off its “First Look” upfront presentation this afternoon in New York and, aside from serving as a showcase for its TV network-like…
Court TV Being Rebranded; Some Court Coverage Goes Broadband
A few months after gaining full control of Court TV, Turner Broadcasting is remaking the network in its image with a new look, logo, name –…
AOL’s Falco Offers ‘First Look’ Upfront To Advertisers
With the TV upfront season gearing up, internet companies are already making sure they don’t lose the close attention of marketers and ad ag…
Nickelodeon’s TV Upfront Presentation Puts Digital Initiatives Center Stage
While Nickelodeon said it was sifting through 25 pilots for TV, most of the talk during its upfront discussion centered on its increased ad…
TV Advertising Upfront Coming; So Is More Change
The upcoming upfront, that annual ritual when networks show their new offerings to advertisers and sell space based on them, is giving many…
Yahoo Defends Digital Ad Dollars At Its First Infront Presentation
As we reported last week, Yahoo hosted its first “Infront” before the upfront on Tuesday evening, during which the web portal sought to “edu…
@ Media Summit: Yahoo CSO: Will Host Its First ‘Infront Before The Upfront’ Next Week
What keeps Wenda Harris Millard, Yahoo’s chief sales officer, up at night? The fear that media buyers and sellers will define the digital ad…
Analyst: Digital May Be Answer To Upfront Conundrum
One of the oddities of this cable upfront has been the number of players claiming to do well when the overall result is weaker. Merrill Lync…
Earnings: CBS Profit Up In 2Q06; Moonves “Evasive” About Digital Revenue
CBS talke a lot about digital during its earnings report and call today but didn’t provide much in the way of data to show its impact on the…
AOL Pulls Out Ads From TV Upfronts
If there ever was a sign that AOL’s access business is in an identity crisis, this is it (the AOL-optimist’s view: upfronts don’t matter any…
Disney CFO: Time-shifted Ads Have Value
Disney’s ABC gave in on selling upfront based on live and live-plus prime-time viewing but CFO Tom Staggs told attendees at the Deutsche Ban…
Upfront Update: Ad Execs Say Online Having Little Impact; MTV Could Be Big Winner This Year
Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans: Despite the hype, two-thirds of the 140 ad execs surveyed by the American A…
Online Sports Ad Spending: Not “Dramatic Dollars” But Starting To Add Up
Multi-platform sports ad spending doesn’t add up to much in terms of a percentage of overall dollars but that’s changing, buyers, advertiser…
MTV Networks Strike $300M Upfront Deal With OMD; Digital 10 Percent Share
Digital media buying agency OMD and MTV Networks have struck the first upfront deal worth an estimated $300 million and involving some 30 cl…
Upfronts: Advertisers, Sellers Aren’t Communicating Monolingually
An interesting piece from MediaWeek about network ad sales problems in a multi-platform world. This comment from Adam Kasper, VP/group direc…
ABC Agrees to Deal on ‘Live Only’; No DVR Audience Count
This is symbolic, if slightly panicky reaction: ABC said it is prepared to negotiate with media agencies using the existing TV ratings metri…
Upfronts: Interest In Web Could Hurt Cable?
As the cable upfront kicks into gear, B&C’s John Higgins suggests a loss in momentum and an “almost unfair” vulnerability when it comes to t…
Upfronts: Extending Primetime; Viewer Control; 30 Seconds
Some observers and participants think 2006 could be the last traditional upfront. Perhaps, but we still have to survive this year.
— With t…
Upfronts: Fox Pitches Digital Power; CW Outlines Online PLans
This time last year, Fox Interactive Media didn’t exist (at least publicly). This year, FIM played a key role in the Fox upfront presentatio…
Upfronts: Univision’s Online Rights Dispute With Televisa Hurts Prospects
Univision, the biggest Spanish-language media group in the U.S, had its upfronts presentation to advertisers yesterday. Its TV royalities di…
Upfronts: Moonves on Digital; CBS Partners With Mark Burnett & AOL For Gold Rush
Updated below to include CBS-AOL-Burnett deal: When I asked someone at CBS about the role digital might play in the upfront, the response su…
Digital Upfronts: The Hispanic Channels
Telemundo, Univision, Azteca America and Fox Sports En Espanol did their TV upfront presentations this week, and lots of talk about digital…
Upfront Report: MyNetworkTV’s Integration Play
The newest and the worst-named TV network, MyNetworkTV, formed after the merger of WB and UPN to fill a void (and owned by News Corp), had i…
ABC.com Users Watch More Than Two Million Streams
ABC execs say more than two million streams have been shown at ABC.com, where a four-show ad-supported trial timed to coincide with the upfr…
Upfront: ABC’s McPherson Avoids Emphasis On Digital
In years past, it wouldn’t have been an issue but it sounded a little strange this morning to hear Stephen McPherson, president of ABC Enter…
Upfront: TiVo; NBC; J&J Skips; More Choices
TiVo grabbed some headlines with a seven-figure upfront buy by Interpublic Media, which oversees the buying for Interpublic Group agencies i…
NBC: New Media Player; Broadband Comedy, First Look Channels; iVillage
A flurry of announcements from NBC today as the network kicks off upfront festivities. TV 360, as they’re calling the digital pieces, includ…
Earnings: VIA: Digital Revenue Up 85 Percent
Viacom is well on its way to beating plans for $500 million in digital ad revenue within three years, CEO Tom Freston told analysts on the 1…
