The Plan By Yahoo, Hulu, Other Big Video Firms To Grab Upfront TV Ad Money
Madison Avenue’s upfront ad markets are the place where TV broadcasters and cable companies sell the bulk of their billions of dollars in co…
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Madison Avenue’s upfront ad markets are the place where TV broadcasters and cable companies sell the bulk of their billions of dollars in co…
For a concept that didn’t really exist a decade ago, we’ve certainly come to take mobile applications and access to the Internet for granted…
It’s still the middle of the summer but Apple (NSDQ: AAPL) has gone ahead and opened up its iCloud service, due this fall, as a beta for dev…
Apple (NSDQ: AAPL) has linked its Apple TV device to television shows purchased from a user’s iTunes account, meaning that those in the Appl…
At this week’s TV upfronts, NBC and Fox showed two very different approaches towards digital advertising and its importance in the broadcast TV business. While NBC told advertisers to ignore the web, Fox offered up the opportunity to buy its shows on any platform.
Ad spending on social networks like Facebook may be growing, but it’s not showing when it comes to CPMs — something which has implications…
Although online video continues to be one of the fastest rising ad categories, it also remains one of the smallest. So while TV networks hav…
A&E is looking to test how well Microsoft’s addressable TV platform Admira can handle targeted media buys across some of its smaller channel…
From my live Twitter coverage (sdkstl) of the CBS (NYSE: CBS) earnings call featuring Chairman Sumner Redstone, CEO Leslie Moonves, outgoing…
» Is Twitter ruining sports journalism by cutting out reporters and letting the athletes control the message? [USA Today]
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MTV Networks (NYSE: VIA) is “about done” with the upfront, Viacom CEO Philipe Dauman told analysts on the company’s Q2 earnings call this mo…
The TV upfront negotiations between agencies and networks appears to be moving forward after a period of paralysis, but you can dismiss any…
Tweets Beat Official Releases in Upfronts; network execs and producers turn to Twitter to break news about the future of their shows.…
NBC Universal (NYSE: GE) CEO Jeff Zucker, in a Q&A with Ellen Pollock, executive editor, BusinessWeek, opened the McGraw-Hill Media Summit…
Microsoft’s Massive in-game ad division has a new leader: former Xbox Live GM JJ Richards. As ClickZ notes, Richards is a natural fit for th…
I’m seated on in a second-tier balcony at Carnegie Hall, a location that CBS Corp. President/CEO Les Moonves references as metaphor for “the…
Conan O’Brien took the stage to introduce the NBC Upfront and reminisce about how times have changed over the course of his 15-year tenure w…
In a television upfront season that’s planned to be less flamboyant and expected to be less lucrative than in years past, digital…
NBC finally makes a decision: no upfronts, but a smaller “spotlight” event, and then series of client meetings with media buyers instead. As…
Despite caveats from Yahoo and AOL that they weren’t directly challenging the dominance of the broadcast and cable upfront market with their…
With the pageantry of the TV upfront presentations over, negotiations for the fall season’s ad dollars are well underway. While online media…
Betty Cohen is out as president and CEO of Lifetime Entertainment Services Wednesday, a day after what I gather was one of the network’s mos…
In addition to unveiling its upcoming broadband entertainment offerings at its First Look upfront, AOL also demonstrated some new ad-related…
AOL kicks off its “First Look” upfront presentation this afternoon in New York and, aside from serving as a showcase for its TV network-like…
A few months after gaining full control of Court TV, Turner Broadcasting is remaking the network in its image with a new look, logo, name –…
With the TV upfront season gearing up, internet companies are already making sure they don’t lose the close attention of marketers and ad ag…
While Nickelodeon said it was sifting through 25 pilots for TV, most of the talk during its upfront discussion centered on its increased ad…
The upcoming upfront, that annual ritual when networks show their new offerings to advertisers and sell space based on them, is giving many…
As we reported last week, Yahoo hosted its first “Infront” before the upfront on Tuesday evening, during which the web portal sought to “edu…
What keeps Wenda Harris Millard, Yahoo’s chief sales officer, up at night? The fear that media buyers and sellers will define the digital ad…
One of the oddities of this cable upfront has been the number of players claiming to do well when the overall result is weaker. Merrill Lync…
CBS talke a lot about digital during its earnings report and call today but didn’t provide much in the way of data to show its impact on the…
If there ever was a sign that AOL’s access business is in an identity crisis, this is it (the AOL-optimist’s view: upfronts don’t matter any…
Disney’s ABC gave in on selling upfront based on live and live-plus prime-time viewing but CFO Tom Staggs told attendees at the Deutsche Ban…
Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans: Despite the hype, two-thirds of the 140 ad execs surveyed by the American A…
Multi-platform sports ad spending doesn’t add up to much in terms of a percentage of overall dollars but that’s changing, buyers, advertiser…
Digital media buying agency OMD and MTV Networks have struck the first upfront deal worth an estimated $300 million and involving some 30 cl…
An interesting piece from MediaWeek about network ad sales problems in a multi-platform world. This comment from Adam Kasper, VP/group direc…
This is symbolic, if slightly panicky reaction: ABC said it is prepared to negotiate with media agencies using the existing TV ratings metri…
As the cable upfront kicks into gear, B&C’s John Higgins suggests a loss in momentum and an “almost unfair” vulnerability when it comes to t…
Some observers and participants think 2006 could be the last traditional upfront. Perhaps, but we still have to survive this year.
— With t…
This time last year, Fox Interactive Media didn’t exist (at least publicly). This year, FIM played a key role in the Fox upfront presentatio…
Univision, the biggest Spanish-language media group in the U.S, had its upfronts presentation to advertisers yesterday. Its TV royalities di…
Updated below to include CBS-AOL-Burnett deal: When I asked someone at CBS about the role digital might play in the upfront, the response su…
Telemundo, Univision, Azteca America and Fox Sports En Espanol did their TV upfront presentations this week, and lots of talk about digital…
The newest and the worst-named TV network, MyNetworkTV, formed after the merger of WB and UPN to fill a void (and owned by News Corp), had i…
ABC execs say more than two million streams have been shown at ABC.com, where a four-show ad-supported trial timed to coincide with the upfr…
In years past, it wouldn’t have been an issue but it sounded a little strange this morning to hear Stephen McPherson, president of ABC Enter…
TiVo grabbed some headlines with a seven-figure upfront buy by Interpublic Media, which oversees the buying for Interpublic Group agencies i…
A flurry of announcements from NBC today as the network kicks off upfront festivities. TV 360, as they’re calling the digital pieces, includ…
Viacom is well on its way to beating plans for $500 million in digital ad revenue within three years, CEO Tom Freston told analysts on the 1…