@ UBS Media Week: Sprint’s Hesse: Branding Campaign Helped Ease Customer Acquisition Issues
Acquisition of new customers has been a problem for Sprint (NYSE: S) since the merger with Nextel five years ago, admitted CEO Dan Hesse in…
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Acquisition of new customers has been a problem for Sprint (NYSE: S) since the merger with Nextel five years ago, admitted CEO Dan Hesse in…
When AOL (NYSE: TWX) CEO Tim Armstrong arrived at the company several months ago, he discovered its content and ad systems made up of a patc…
Electronic Arts (NSDQ: ERTS) CEO John Riccitiello was quite quotable during his UBS Media Week presentation — offering specifics on how EA…
CBS (NYSE: CBS) Research head Dave Poltrack thanked UBS for letting him do his annual conference presentation on a Wednesday as opposed to h…
Maybe Ralph de la Vega would have delivered the same presentation to investors and analysts at the UBS Global Media and Communications Confe…
As newspapers decide where to draw the paywalls, local media might have an easier time of figuring it out, said Journalism Online’s Gordon C…
Forecasters at today’s opening session at the UBS Media Week conference said that the magazine category would be down about 4.5 percent this…
The main message NYTCo (NYSE: NYT) president and CEO Janet Robinson wanted to get across to attendees at the UBS Media Week conference was h…
Reaction to the Comcast-NBCU deal dominated the early going today at UBS Media Week. Here is a selection of my Tweets from the conference. F…
Just in case you haven’t heard enough about Comcast’s deal with GE to buy control of NBC Universal (NYSE: GE), the sell job continues bright…