TubeMogul Clients Now Know Who’s Watching Their Ads

TubeMogul has long been best known for the analytics data that it provides to publishers and advertisers. Now it’s enhancing that data set for ad clients by providing demographic information that will enable marketers to ensure their video campaigns are reaching the right demographic.

TubeMogul Raises $10M For Ads, International Expansion

TubeMogul has raised a Series B round of funding of $10 million from new and existing investors. The online video advertising and analytics company wants to use the new cash infusion to build out its ad platform, which has proven to be a major money maker.

TubeMogul’s Ads: From Zero to 97% Reach in 6 Months

TubeMogul’s PlayTime ad network has grown dramatically since being launched earlier this year, and is now ranked second in terms of potential reach among advertisers. With 206.7 million unique visitors and 97 percent of online viewers in August, it trails only BrightRoll in potential reach.

TubeMogul Rolls Out HTML5 Analytics

Online analytics and monetization firm TubeMogul is making its reporting features available to companies that deliver video through HTML5 video players. By doing so, video publishers can get the same analytics from the iPhone and iPad as they receive through Flash video players online.

For Online Video, Work Time Is Still Primetime

Despite the growing number of people that watch online video in the primetime hours of 7 p.m. to 9 p.m., for the most part online video viewing continues to be a work-time distraction, according to new data from TubeMogul and Brightcove.