Tapjoy hires former Sony Playstation exec as mobile gaming explodes

Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network.

Tapjoy raises $30 million to meet app marketing challenge

As the mobile app market grows, it’s creating new opportunities for app marketing companies like Tapjoy, which has raised $30 million even after running into an Apple ban on one of its products. The new money highlights the opportunities available as the app market booms.

Apple Reportedly Rejecting Apps With Pay-Per-Install Campaigns

Apple isn’t just tweaking its App Store rankings to include more than download numbers and possibly lessen the impact of incentivized pay-per-install marketing campaigns. It’s actually banning apps that use pay-per-install, according to one of the leading providers, Tapjoy.

Can Virtual Rewards Keep Mobile App Users Engaged?

Tapjoy is launching a new Pay-per-action service that allows app makers to offer virtual currency or goods to users who complete actions within an app. The idea is that incentives inside an app can keep people tuned in and help turn them into more loyal customers.

Tapjoy Raises $21 Million As It Bounces Back

It looks like Offerpal — now known as Tapjoy — has fully recovered from the PR scandal that culminated in the resignation of its CEO last…