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Tapjoy has replaced its CEO Mihir Shah with Disney digital veteran Steve Wadsworth. The company helps developers monetize their apps through ads and offers and it also launched its own consumer portal for people to find and download apps.
What do you do when one of your most popular formats for in-app advertising gets the cold shoulder from Apple? (NSDQ: AAPL) Launch something…
Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network.
W3i has come up with a new alternative app discovery product that it hopes will aid game developers to push downloads. It shows how app marketing is getting more creative to meet the growing demand of developers looking to get their apps noticed and downloaded.
If the rankings you see of most popular apps — and the IPO filing from mobile and social gaming giant Zynga and Tapjoy’s recent $30 million…
Tapjoy will soon have additional funding with which to recruit more non-iOS developers. It has received another $30 million, according to re…
As the mobile app market grows, it’s creating new opportunities for app marketing companies like Tapjoy, which has raised $30 million even after running into an Apple ban on one of its products. The new money highlights the opportunities available as the app market booms.
Tapjoy, one of the mobile advertising companies that has made the pay-per-install incentive scheme a cornerstone of its business model, got…
Given how hard it is for some developers to get their apps noticed these days (hundreds of millions of apps out there, and counting), it’s n…
Apple isn’t just tweaking its App Store rankings to include more than download numbers and possibly lessen the impact of incentivized pay-per-install marketing campaigns. It’s actually banning apps that use pay-per-install, according to one of the leading providers, Tapjoy.
Tapjoy is launching a new Pay-per-action service that allows app makers to offer virtual currency or goods to users who complete actions within an app. The idea is that incentives inside an app can keep people tuned in and help turn them into more loyal customers.
It looks like Offerpal — now known as Tapjoy — has fully recovered from the PR scandal that culminated in the resignation of its CEO last…
Looking expand its virtual payments operator more deeply into mobile apps, Offerpal Media is buying ad net mediator Tapjoy. Terms of the dea…
