The inclination in many organizations is to put social media monitoring into marketing or public relations. But is that the right move? I recently spoke with Ross Daniels, Director of Marketing for Cisco, about the challenges of deploying social media monitoring tools inside a larger enterprise.
While millions of people interact daily in public-facing social media channels, there are a growing number of internal social media solutions for the enterprise, becoming modern-day intranets. But do these systems work? And why might trying to bring social tools inside your gated corporate walls fail?
You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I’d explore some of the main ones I’ve identified and offer up some potential solutions.
I enjoy looking at previous “predictions” and see what actually happened. Here’s what I predicted in my 2010 post on trends in social media and the outcome as of the end of the year. I’m also providing additional thoughts on trends to watch in 2011.
Just the other day, someone told me that they are afraid of social media; they have no Twitter, Facebook or LinkedIn account. I’ve compiled this list of eight reasons why you shouldn’t fear social media for anyone who is still apprehensive about using these tools.
You may not be as prone to excess as I am, yet you are probably still saddled with accounts at networks you thought would be “the next big thing” but is now a social media ghost town. But what should you do with all these accounts?
Facebook has released a new Facebook Profile. As usual, the changes seem pretty arbitrary, but Facebook appears to have moved in the direction of a profile that blends your professional life and your personal life, and I feel strongly that this is a mistake.
I’ve been thinking about what this year has meant for social media marketing and how things have changed. I came across one of my posts from 2008 where I tried to find category names for social media tools; it’s interesting to see how they have evolved.
Are you looking to convince a colleague or a client of the value of LinkedIn, Facebook and Twitter? Here’s a list of some basic ways you can use LinkedIn, Facebook and Twitter for specific business activities. No bells, no whistles, just business.
Conferences can be overwhelming. Here are 15 apps that are incredibly useful to have at events, covering everything from helping you to meet interesting people and apps built for specific conferences, to location-based social networks and QR code readers to grab people’s contact details.
Looking for an interesting new event to attend? Having trouble finding events, other than the ones you and your immediate friends or colleagues already know about? Going the “old-fashioned” route of finding new events through Google searches? If so, you may benefit from social event discovery.
Bringing a stagnant social media channel back from the dead requires more than just posting to it again and hoping your connections didn’t notice your absence. Each channel will require different resuscitation techniques. Here are some steps to take to breathe some life back into them.
I love Twitter, but one thing I admit can be lacking from the service is that it doesn’t allow for embedded images, audio or video in the Twitter stream. Still, there are plenty of apps to help you to integrate multimedia into your tweets.
Don’t trust anyone who says they’ll reveal the “secrets of social media.” There are no secrets of social media. As someone who has seen the bubble of the early web and new media business burst, I’m feeling a sense of deja vu.
Even those of us who use Facebook for business are hard-pressed to keep up. In the last few weeks, I’ve learned more about Facebook through trial and error (and my Twitterstream) than I ever have from Facebook’s communications. Here are a few things I’ve learned:
Because social media cannot be “controlled,” the thought of putting marketing messages out into the social web strikes fear in the hearts of many. Without control, how do you avert or manage a crisis that bubbles over and could explode on Twitter, Facebook and the like?
In last week’s installment of “Rethinking the Value of Social Media,” I discussed how social media marketing is not a pure numbers game. In this post, I’d like to talk more specifically about re-framing the way we think about the measurement of social media efforts.
As more people adopt social media tools for communications, there is bound to be some chaos as everyone clamors to the microphone. With that chaos comes annoyances: abrasive, aggressive, off-target, inappropriate actions or interactions that really grate on your nerves. What can you do about them?
You are engaging in social media channels and building a following. But when you tweet or post a status update, you get crickets. Why isn’t anyone responding to you? And what are some effective ways to get more actively engaged friends, fans and followers (FFFs)?
Bringing in a new agency can be fraught with pitfalls, but the most common seems to be the creation of “silos.” Your other agencies can cut out the new guys from key conversations so your social media marketing team can’t properly integrate their work.
Last year, I looked into the way companies are using Enhanced Facebook Pages as a way to beef up the branding and interactivity available with Facebook’s default Page settings. On my company blog, I explored the enhanced Pages of companies such as Starbucks and The Gap.
What you do on Twitter to gain followers usually won’t work on Facebook. Trying the same tactics on LinkedIn could be the kiss of death. Here’s a breakdown of the ways you can build a following and where those tactics are best put to use:
I think of my Social Media Triad: Three social networks where I’m building a good following and where I can do the bulk of my promoting. Everything else is the icing, while those three places are the cake. My triad consists of Twitter, Facebook and LinkedIn.
I recently spoke at the Creative Freelancer Conference in Denver (part of the How Design Conference) and led a “Lunch and Learn” table discussion. I asked the attendees to write down their burning questions about social media marketing.
Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use:
For weeks now, I’ve been struggling with offering social media marketing services to clients and being charged with coming up with some rational, defensible measurement system, so that someone, somewhere can justify their company or organization’s foray into using social networks, blogs and the like.
Last week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events. This week, I’m going to discuss how to harness the passion of the superfan and convert them into an ambassador for your brand.
It seem that many of us are so focused on our own presences in social networks that there is little talk about what we expect from our friends, fans and followers. My own company has been hyper-focused, however, on our clients’ FFFs, particularly “fans” on Facebook.
A recent development in advertising has really rubbed me the wrong way. I know it was supposed to be a helpful thing, but I felt annoyed at the company, and I think social media could have been used to achieve better results.
Do you speak “social?” There is a lot of writing out there about the effects of social media on business, marketing, branding and customer services. But what about how social media communications is impacting our written communications, or even our oral communications?
I was recently invited to participate in a social media campaign for the independent film “The Girl with the Dragon Tattoo.” I thought the campaign, the Dragon Tattoo Blog Hunt, was interesting, so interviewed the film’s social media campaign director, Julie Roads.
This week, I want to discuss why people become fans of Facebook Pages in the first place. I’ll follow that with some thoughts on what doesn’t really work on Pages. After that, I’ll list some things that I believe do work.
I don’t know about you, but I’m feeling the strain of the onslaught of information brought about by social media tools. Even though I’m sure I qualify as an information junkie, I feel that I’ve surpassed the limits of the amount of information I can consume.
Am I the only one struggling with a consistent and coherent definition for the term “social media?” What is social media, who came up with the term, and who defines it now?
Recently, I’ve been thinking a lot about the state of social media, and I’m reminded of where we were in the mid-90s with the advent of the web. I lived through Web 1.0, and am feeling a sense of déjà vu as we play out the same routines with Web 2.0.
Yesterday may have been when Apple (s aapl) hosted its quarterly earnings conference call, but the company’s financial performance was somewhat overshadowed…
[show=tonyhale size=large]Every once in a while, a girl deserves an Arrested Development renaissance, and I am deep into mine right now. Which…
We’ve been interested in the MiFi 3G router ever since Novatel first announced it, and we were impressed when we saw it…
The newest Nintendo handheld game system has only been out for a few days, but our intrepid friend Matt Miller ran right…
Gear addicts usually end up with just as big a fetish for gear bags as for the gadgets themselves. The search for…