Big players like Adobe, Salesforce, IBM and Oracle offer suites of tools for managing marketing technology. Some call them “marketing clouds.” Give us your thoughts on what forces are shaping the industry, and which companies might be best-positioned to harness them.
Ad.ly is a social media ad agency that provides brands with celebrity endorsements. To come up with a more steady revenue stream, it’s turned to offering analytics.
Klout is moving to target a slightly new audience with its latest product: businesses. Klout for Business will allow corporate customers to measure their company’s influence on social media, moving Klout away from just targeting consumers.
Prague-based social media analytics startup Socialbakers on Monday announced that it had raised $6 million in funding from Index Ventures and Earlybird Venture Capital. The startup says that more than a fifth of all Fortune 500 companies are its clients.
Unified Social, which calls itself an enterprise-grade social operating platform, announced Thursday that it had raised $14 million in new financing.
Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform.
Crowdbooster, a Y Combinator start-up, is publicly launching a new social media optimization platform that pairs analytics with tailored recommendations about how to employ social media. The company, which just raised seed funding, is looking to stand out by telling customers what to do and when.
When it comes to the social networking crowd, sex apparently sells. Victoria’s Secret ended June as the top retailer on Facebook with more than 14.3 million fans, according to the latest data from e-commerce software provider ChannelAdvisor. Walmart, the world’s top corporation by revenue, ranks fourth.
Netvibes, the San Francisco-based startup that allows people and brands to create personalized RSS feed dashboards, has added social analytics capabilities to its web content monitoring platform. But can the company hold its own in today’s world of hyper-funded and hungry social media analytics startups?
A new Facebook app launching in the U.K., called Gruvi.tv, wants to help users find the right movie to see this weekend Gruvi.tv’s personalized recommendation system for movies currently in theaters uses Facebook activity, and that of your friends.
Wiley Cerilli saw the growing plight of restauranteurs, who were inundated with marketing options created by social sites, mobile apps and group buying services. Instead of launching another start-up aimed at tapping local merchant marketing dollars, Cerilli is trying to be the solution to the madness.
As the social media industry matures and best practices continue to refine, I’m struck by how too many people tend to get caught up in the numbers — or at least the wrong numbers — and let those numbers dictate how and when they use social media.
A lot has changed in social media over the course of 2010 — the first year that social has been fully and comfortably embedded in the marketing mix. According to KickApps CEO Alex Blum, many companies should take a more aggressive approach to social media in 2011.
You have a Facebook page for your business, you have a blog, you have a Twitter account and you’re even still using email marketing campaigns. But how are you tracking how those channels are performing? Have you figured out how to measure social media marketing ROI?
The key to a successful social media marketing campaign, is knowing when — and how — to use the medium. That’s the central theme of my latest Long View for GigaOM Pro, “The Dos and Don’ts of Social Media Marketing” (subscription required).
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So you’ve got your engineering degree, and your marquee MBA, and a business-plan. You’re on your way. But at some point you’re…